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How to make mobile video in public relations

Date post: 18-Feb-2017
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About Craig & Capture Media CRAIG SINCLAIR VIDEOGRAPHER [email protected] 0131 561 2231
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Page 1: How to make mobile video in public relations

About Craig & Capture Media

CRAIG SINCLAIRVIDEOGRAPHER

c r a i g @ c a p t u re m e d i a . t v0 1 3 1 5 6 1 2 2 3 1

Page 2: How to make mobile video in public relations

Where do you start with video?

• Camera?• Talent?• Location?

How about an idea?

Page 3: How to make mobile video in public relations

My Favourite PR videos

Page 4: How to make mobile video in public relations

My Favourite PR Videos

Page 5: How to make mobile video in public relations

My Favourite PR videos

Page 6: How to make mobile video in public relations

Planning is key

• Reassures your client/journalist on finished product• Keeps your shoot time down• Keeps your editing time down• Gives you a base minimum of the amount of footage needed• The equipment you need• People involved• Props• location

Page 7: How to make mobile video in public relations

What to shoot your video with

• Phone• Video camcorder

Page 8: How to make mobile video in public relations

Phones

• 30FPS on iPhone• Slo-Mo up to120FPS• Various Resolutions• Limitations

Page 9: How to make mobile video in public relations

Video camcorders and DSLRS

• FPS varies between 25-60• limitations

Page 10: How to make mobile video in public relations

Things to utilise

• Lower Thirds• Hands-free Headset• Natural Lighting• Hard to reach spaces• Image stabiliation

Page 11: How to make mobile video in public relations

Editing on Mobile

• Premiere Clip• Quik• Built-in Editors• Exporting

THINGS TO AVOID

• Text• “Fancy” animations

and effects• Copyrighted music

Page 12: How to make mobile video in public relations

Beyond that…

• How media accept online video…• Different formats for different

platforms

Page 13: How to make mobile video in public relations

Advance your videos

• DSLRS• Camcorders• Lighting• Wireless audio• NLE Editing suites (like Final Cut or Premiere pro)


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