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Effective Presentations JUNE 17, 2013 • INTELLIGENT.LY
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@miketrap #How2Present
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It’s almost a cliché…
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We want more of this. We make more of this.
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Most presentations suck.
• Suck to sit through as audience member. • Fail to achieve intended result. • Problem goes beyond slide design. • Form follows function. • Here’s how you can do better.
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Top 10 Tips
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10. Have a point.
• Sound obvious? • Point of the last presentation you saw?
How about the 3 before that? • Most presentations are about as specific
and conclusive as the phone book.
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Why are you presenting?
To change what a group of people thinks, feels, or does
about something specific.
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The Point Meeting Objective
To make you a more effective presenter.
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Communications 101
Current State
Desired State Support
Key Thought
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9. Start with structure.
• What substantive argument will get them from Point A to Point B?
• What is the logical progression of that argument over the course of n slides?
• Start there, and you’re halfway home.
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Here’s How
• Create an "Agenda" slide that lists each section of the presentation, based on your logical argument.
• Stack the section headers. • Make a copy for each section, to
indicate the start of each section.
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Agenda
The Setup The Rules Questions & Answers The Exercise Conclusion
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The Setup
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Agenda
The Setup The Rules Questions & Answers The Exercise Conclusion
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The Rules
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8. Show their progress.
• Creates a spine for your presentation.
• Gives audience a sense of where they've been, where they are, where they're going.
• Makes us feel good. We all want to move forward, make progress. Puts us at ease.
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7. Tell them 3 times.
• Media is bought on reach and frequency. – Target needs a message 3x before it sticks.
• Tell them what you’re going to say, tell them, and tell them what you said. – Meeting Objectives states the point – Agenda reinforces the progression – Conclusion re-states both
• A little repetition of key ideas is a good thing.
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6. Entertain, Inform, Promote.
• In that order of priority. – Guy Kawasaki thing. Served me well.
• NO PRE-ROLL. – Rude, good way to become a presenter
people want to see less of.
• Draw them in, with a little... zip.
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5. Start strong.
• Consider starting with what people really want from a speaker: A story. – Stories are universal, accessible, engaging.
• But an anecdote or even an idealized fiction that people can relate to immediately. – Not some joke, unrelated to your point.
• Entertain and inform simultaneously, a tough combination to beat.
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4. Have good slides.
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http://amzn.to/19drEgz
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Louis CK
• I don't stop eating when I'm full. • The meal isn't over when I'm full. • It's over when I hate myself.
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Louis CK
“It’s over when I hate myself.”
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3. Show the punchline.
• You > Your Slides – Don’t stand there and read them. Please.
• Relax, and talk. Pretend you’re a person. Talk to individual people, all around the room.
• Use each slide to emphasize a single idea in the flow of your pitch. – A cue for the audience about what’s important.
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2. Keep it short.
• Have an hour? Speak for 40 minutes. Half hour? Talk for 20.
• Got 5 minutes? Build your "Agenda" slide one header at a time, and spend a half a minute explaining what's most important in each section. Then ask for questions.
• Your goal is not to get through your slides. It's to move individual people in your audience from Point A to Point B.
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1. Practice.
• No matter how good your presentation is, practice will help you refine it.
• No matter how experienced a presenter you are, practice will make you smoother and more relaxed come game time.
• Great decks are honed over time…
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Copy comedians.
http://amzn.to/17T2INI
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What to take away…
• Have a point. • Start with structure. • Show their progress. • Tell them 3 times. • Entertain, Inform,
Promote.
• Start strong. • Have good slides. • Show the punchline. • Keep it short. • Practice.
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Agenda
The Setup The Rules Q&A The Exercise Conclusion
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Questions & Answers
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Agenda
The Setup The Rules Questions & Answers The Exercise Conclusion
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The Exercise
thank you. @miketrap