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HOW TO MAKE NEW TECHNOLOGY RELEVANT TO CONSUMERS: Content marketing as – taking the content to the consumer and creating deep lasting engagement t: @daveparkinson
HOWTOMAKENEWTECHNOLOGYRELEVANTTOCONSUMERS:Contentmarketingas– takingthecontenttotheconsumerandcreatingdeeplastingengagementt:@daveparkinson
“Thumb stopping
moments”
JamesO’Brian– Mashable
“Theideacentraltocontentmarketingisthatabrandmustgivesomethingvaluable
togetsomethingvaluableinreturn.Insteadofthecommercial,betheshow.Insteadofthebannerad,bethefeature
story.”
VRforPR?
MVPSuccess?
DefinetheparametersDescribetheproblem(s)youwanttosolveDevelopdisruptionmethodsFindtherightpartnersGetbuyinbudgetBreakthingsFail,pivot,doitagainetc.
Kaizen
We innovate Digital: Strategy | Transformation | Experiential
A global digital consultancy dedicated to helping brands and agencies do world class digital with real expertise
@DaveParkinson@BraveAndHeart
