How to Make Taco Bell King of Fast Food

By: Emma Nowinski

Approach

Goals

Crunch King of the Night! Pt. 1

Build Website Submit Creations Vote! Winner gets $10,000 3 months

Crunch King of the Night! Pt. 2

Turn website into CRUNCH KING HALL OF FAME

Nationwide $10 after 10 p.m. Video Submissions! Vote! Winner gets $10,000! 6 months

Budget

Why is this Effective?

Focuses on products, not dogs

Fun! Caters to target

market