How To Make YourHoliday Email Campaigns
A SUCCESS
PresenterCrystal GouldeyMarketing Specialist
AWeber Communications
ModeratorJustine JordanMarketing Director
Litmus
“Why should I be doing something different during the holidays?
Idea #1
Surprise Your Readers
“To learn how to resuscitate your brand and receive a free copy of Heritage Branding, visit blackcoffee.com.”
BLACKCOFFEE’s Blood Bags
“To learn how to resuscitate your brand and receive a free copy of Heritage Branding, visit blackcoffee.com.”
B POSITIVE
BLACKCOFFEE’s Blood Bags
Mailing costs covered by the 3rd call
10%+response rate
- and -
Results
Idea #2
Personify something adorable or surprising
Frank, the talking fruitcakeWalmart’s sharable holiday meme
Idea #3
Make Something for Sharing
AWeber’s “Harlem Shake”
Idea #4
Create Something Interactive
Office Max’s “Elf Yourself”
Idea #5
Special Packaging for High-End Items
Idea #6
Playing Around with QR Codes
A small way to separate ourselves from a sea of competitive SKUs.“
JJ Winery’s custom QRs
Idea #7
Offer Customized Options
Idea #8
Run A Contest
“One retailer launched a contest on Pinterest and promoted it in email. Audience growth shot up 200% during the campaign.
- MarketingSherpa
Idea #9
Have People Market It For You
Southwest’s Photo Contest
Idea #10
Give A Gift
Fingerhut’s Free Gift
Idea #11
Holiday-ize everything(design, products, etc.)
Idea #12
Help with Holiday Problems
The Dark Chocolate Bakery’s Delivery Options
Idea #13
Sales, Discounts & Coupons!
Idea #14
Hold An Event
“The personal interaction with a targeted demographic can build brand loyalty or generate new interest, adding to a customer base and building business.
- Sara Hottman, Inc Magazine
Starbuck’s Holiday Event
Idea #15
Create A Game
Gamification?
It’s an emerging business practice
Games pull people in and increase engagement
Games teach us what motivates people
MetLife’s “Snowball Game”
Idea #16
Provide Subscriber / Follower Exclusives
Lowe’s Reader Exclusive
Idea #17
Utilize Social Check-ins
“Checking In” at Toys “R’” Us
Idea #18
Start A Marketing Tradition
Guess the brand name
Idea #19
Leverage Pop Culture
Kohl’s Black Friday
Idea #20
Tell A Relatable Story
Tide & Omino Blanco
Idea #21
Incorporate Music
Holiday music encourages customers to buy and spend more in stores.
Maybe it will have the same effect in your campaign?Source: LA Times
Geneva Lab’s Christmas carol torture
Idea #22
Run A Post-Holiday Promotion
Urban Outfitters
ALWAYSREMEMBER..
.
Go light on the politics
Don’t over-mail
Make your readers smile
Get emails done early
Q & ASubmit questions using the chat panel