© IDC An IDC InfoBrief, Sponsored byIDC #EUR145728119 1
An IDC InfoBrief, Sponsored by
IDC #EUR145728119
AuthorArchana Venkatraman
January 2020
HOW TO MANAGE YOUR DATA GROWTH SMARTER WITH DATA LITERACY
© IDC An IDC InfoBrief, Sponsored byIDC #EUR145728119 2
IN THIS INFOBRIEF, YOU WILL LEARN …
How unprecedented data growth represents a new
frontier requiring an urgent need for data literacy
Why data literacy is imperative to get the value
out of your storage and data
How data literacy helps organizations to
understand the value of data location optimization to yield cost savings and
boost data value
About the wide-reaching benefits of data literacy
and the steps to become a data-driven organization
1 2 3 4
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WORLD DIGITALIZATION FUELS RAPID DATA GROWTH
IDC predicts an unprecedented onslaught of data and applications …
At the same time, the pressure to become data-ready has never been higher. Enterprises now see themselves as information companies first.2016
16ZB
201833ZB
2023
2025175ZB
Source: IDC FutureScape 2019, IDC Datasphere 2018
500 million new logical applications will be created — the same number created in the past 40 years. These applications will generate vast amounts of structured, semi-structured, and unstructured data.
A data-driven approach has yielded better return on our TV advertising investment.
Data is the only thing we produce.
CTO, price comparison website
SVP of technology, entertainment production label
In EMEA alone, data is estimated to grow fivefold to reach 48.3ZB
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DATA EXPLOSION PUTS PRESSURE ON STORAGE COSTS
The cost to store and transmit data has
always been a concern, but in this era of explosive data growth
and pressure to become data driven, it has taken on increased importance.
Source: IDC European Multicloud Survey, 2019
We are able to assign only 4% of IT budgets to innovation today.Global bank CIO
reducing costs was a top storage-related priority
are under pressure to better manage budgetary constraints
As data grows, spending on storage and backup grows exponentially.
For 40%4 out of 10
Proportion of IT Budget Spent on Backup and Replication Growing
TODAY8%
21%69%
2%16%
81%
IN 12 MONTHS
10%–24% 5%–9% Less than 5%
© IDC An IDC InfoBrief, Sponsored byIDC #EUR145728119 5Source: IDC European Multicloud Survey, 2019
IT COST MITIGATION AND SMARTER DATA MANAGEMENT STARTS WITH DATA LITERACY
Limited visibility and literacy around data classification
PROBLEMS Poor data literacy has a costly impact
$6 in every $10
is spent on storing copy data.
of organizations spent most of their IT capacity on secondary data use cases such as backup, DR, and archiving.
ENTERPRISES RESORT TO TACTICAL APPROACH
Cold data Warm data Hot data
60%
10%
30%
• Copying, storing, archiving, and backing up both hot and cold data in the SAME WAY
• Lengthens time for backup and recovery
• Inhibits organization’s ability to derive value from data
• Results in cost inefficiency
More than a third
Lack of data literacy and use of stopgap tactical response to data management challenges lead to ...
poor performance, speed, and reliability of critical data, long, inconsistent backup and recovery, and cost inefficiency — all of which inhibits an organization’s ability to derive value from data
The first step is to develop data literacy — improving an organization’s competencies to manage and capitalize on data. Data literacy will help businesses better understand data types and access patterns, and place them strategically in the right storage infrastructure. It will illustrate the urgency and value of intelligent data management as a critical first step to becoming a data-driven enterprise.
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JOURNEY TO IMPROVED DATA MANAGEMENT STARTS WITH DATA LITERACY
11%
89%
Data thrivers
Data resisters, survivors, responders
Only 11% of organizations are “DATA THRIVERS,” according to IDC research
“Where to start?” is the single most important decision to make in the data management journey, but most organizations are tactical — resulting in spiralling storage costs.
The first step is to develop data literacy — improving an organization’s competencies to manage and capitalize on data. Data literacy will help businesses better understand data types and access patterns, and place them strategically in the right infrastructure. It will illustrate the urgency for intelligent data management as the bedrock of any data-related investments.
TO BOOST DATA LITERACY:
Develop a culture to treat data as a valuable asset
Start with visibility — take a proactive data-first approach before investing in storage, cloud, or data management solutions, rather than being tactical, reactive, or ad hoc
Invest to train all employees in data literacy
Build a world-class technical foundation for data management
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INSUFFICIENT ATTENTION TO DATA LITERACY COMES AT A PRICE
Source: Data Literacy: A Foundation for Succeeding in a Data-Driven World (IDC #US44930119)
Addition of more storage or migration to cloud archives without due diligence
Strategic data is hidden in archive
Primary storage is clogged with cold data
Expensive primary storage is not utilized
IT limits company productivity
Lost analytics
Cost of treating hot and cold data the same
Lack of access to the right information
Risk to security and compliance
Lost data-related opportunities
Long-term impact in organizational progress in AI, ML, and DL
of individuals have a strong understanding of data generated outside their immediate team
their data analysis does not have a strong influence on their decision making
PROBLEMS BIGGER PROBLEMS BIGGEST PROBLEMS
Time spent to prepare search and manage data80% Only 45%Half admit
Time spent to analyze data20%
Poor data management limits company productivity
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BECOME DATA LITERATE WITH INTELLIGENT DATA MANAGEMENT AND DATA LOCATION OPTIMIZATION
Adopt intelligent data management and automated data tiering to place the right data on the right infrastructure
Concern for data location optimization is growing
LEGACY DATA MANAGEMENT INTELLIGENT DATA MANAGEMENT
Legacy data management tools don’t work. Time to evaluate new data management technologies.
2018 2019
30%
45%DATA
Hot Cold
Efficient
HIGH PERFORMANCESTORAGE
CHEAPERSTORAGE
90% of organizations relying on legacy data management find it unreliable and costly
Slow, difficult,expensive
DATA EXTRACTION
Hot
& C
old
DATA
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OBJECT STORAGE DATA OPTIMIZATION BRINGS IMPORTANT BENEFITS
IDC European Multicloud Survey 2019; IDC Worldwide File- and Object-Based Storage Forecast, 2018–2022
OBJECT STORAGE INVESTMENT CONSIDERATIONS
70%
70%
59%
54%
48%
33%
20%
Multicloud capabilities
Rich portfolio (HW, SW, services)
Ability to support production workloads
Data access and support for file access protocols
Automated information life-cycle management (ILM)
Ability to eliminate NAS complexities
Data tiering to public cloud storage
The proliferation of next-generation workloads and data, especially unstructured data, requires organizations to look at more agile, cost-efficient, and scalable storage solutions for their data needs.
IDC forecasts scale-out object solutions to grow at 9% CAGR to 2022.
Enterprises today view object storage as a strategic investment rather than just a cheap-and-deep archiving option. They want to leverage modern object capabilities such as highly distributed architectures, global namespace for unified data management, and data services (such as erasure coding).
Using synergistic technologies that enable enterprises to move cold data to modern object platforms without heavyweight tools or proprietary agents can unleash many use cases such as:
Cloud applications leveraging object data natively
Data access in any format (including files)
A cost-efficient DR in the cloud option
Data footprint analytics across multistorage platforms
Assurance of instant data access at scale if inactive data turns active due to new use cases
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MODERN ANALYTICS-DRIVEN DATA MANAGEMENT TOOLS HELP ACHIEVE DATA OPTIMIZATION
Getting the data location game right is critical but tricky without the right tools and strategies.
Data variety and silos mean it is impossible for humans to optimize data location for cost, availability, and reliability.
Data optimization using analytics and machine learning — to assess metadata, analyze access frequency, assign data value, and move it to the right tier — is necessary.
Organizations wanting to do more with less are optimizing data location for cost, availability, and reliability, using modern solutions for data costing, value assessment, and then automating the migration of data.
IDC data shows that data location optimization is the fastest-growing segment of the data services for hybrid cloud market. Intelligent placement of data accounts for about a third of the data location optimization services market, with data costing and value assessment accounting for two-thirds.
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TAKE THE LEAD IN DEVELOPING THE RIGHT FOUNDATION TO BE DATA DRIVEN
BEYOND THAT, ASSESS WHETHER:
WHEN INVESTING, EVALUATE WHETHER THE PLATFORM:
Data Location Optimization and Intelligent Tiering Are Key to Success
Ushers in a modern approach to managing cold data without interfering with hot data platforms and access processes
Aligns with the company’s unified multicloud data management strategies
Mitigates risks in cloud adoption
Saves cost and optimizes primary storage
Delivers flexibility and speed of data access across any platform in the format a user chooses; today’s cold data can be tomorrow’s hot data, and tiering data to a cheaper storage alternative shouldn’t equate to never being able to access that data
Facilitates automation and a policy-driven, scalable approach to data management
Integrates with existing and preferable storage and cloud infrastructures
Maintains existing policies, workflows, and security parameters
It leverages emerging technologies such as AI and ML to provide recommendations for data placements and data management decisions
It has the hallmarks of a modern platform — software-defined, lightweight, engaging interface, integration with popular technologies, scalable, and reliable
It helps better understand data, access, and growth to improve capacity and performance planning, thereby helping to deliver a better data experience
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KEY TAKEAWAYS
The zettabyte era and the pressure to capitalize on data represent a new frontier for enterprises. Linear thinking of growing storage capacity and taking an ad hoc tactical approach to data management will not suffice.
Take action now and recalibrate the traditional approach to data management.
When modernizing data management, remember three key things:
Focus less on finding alternatives to store data better/faster and focus more on finding intelligent alternatives to data management.
Use modern, next-generation cloud data management technologies that are lightweight and non-intrusive, and that demonstrate powerful return on investment.
Aim to deliver continuous insights as a service to business and achieve speed of intelligence for a competitive edge.
Take a data-centric view to IT investment and invest in proactive data management to deliver on data-focused mandates for the company.
Start with enterprisewide data literacy initiatives and progress to proactive data management. This can help to develop a foundation to become a data-driven enterprise. Without data literacy and intelligent data management, organizations risk the consequences of lost data-related opportunities.
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KOMPRISE — RETHINKING DATA MANAGEMENT
Komprise Intelligent Data Management Puts Organizations in Control of Their Data
Unlock the full potential of an organization’s data
DYNAMIC DATA ANALYTICS: provides insights into what data is where and what is being accessed by whom
TRANSPARENT MOVE TECHNOLOGY: moves data with zero interference to apps, users, or hot data
DIRECT DATA ACCESS: gives organizations complete control over their data throughout its life cycle
BENEFITS
• Better understand your data to improve its management strategy
• Reduce costs: use cloud and low-cost alternatives for cold data
• Optimize storage: the right data is stored in the right location
• Achieve better overall performance: data is there when it’s needed
• Become data driven with access to the right data instantly
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