1. Green Marketing

2. My Self:Md. Sazzad Hossain SaadID: 120206048 3. What is GreenMarketing??? 4. Green marketing is theMarketing of products thatarepresumed to beenvironmentallysafe.Simple Definition: In simpleterms it refers to the process ofselling products or servicesbased ontheir environmental benefits. 5. The product may be-1. Environmentally friendly itself2. Packaged in an environmentally friendly way. 6. Green Brand examples: 7. The 3 Rs of EnvironmentalismReduce the amount of waste you produce.Reuse old items; donate to the unfortunate,repair if broken.Recycle as much as possible; buy recycledproducts to support recycling. 8. Requirements for G.M1. Production process compatiblewith the environment.2. Compatible with companys goal.3. Satisfy the customers need. 9. How company get profit??? Mutual benefit A competitive edge Rising green demands of customers Higher profit margin 10. In recent years the term green or ecomarketing have come to standing andreflect a growing concern at all levelsof the impact of the increasedconsumption on physicalenvironment. Therefore many consumers are infavor of eco-friendly products. 11. Many manufacturers have recognized environmentalconcernsas a source of competitive advantage and havedevelopedproducts with a green image 12. Benefits of Green MarketingSome of the advantages of green marketing are:1. It ensures sustained long-term growth alongwith profitability2. It saves money in the long run, thoughtinitially the cost is more.3. It helps companies market their products andservices keeping the environment aspects inmind.4. Most of the employees also feel proud andresponsible to be working for anenvironmentally responsible company. 13. ConclusionI. Educate your customers and give them anopportunity to participate.II. Be authentic.Marketing can really be green!!! 14. Thank youHave a NiceDay!!! 15. Prepared By:Sazzad Hossain SaadMail Contact: Sazzadsaad999@gmail.comFacebook:https://www.facebook.com/sazzadsaad143