H O W T O M A R K E T, S E L L A N D D E L I V E R S E R V I C E S T O

CLIENTS ONLINE

LIFT THE BAR EDUCATION WORKBOOK

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Sukh Sidhu from onlinefitnessbusiness.com teaches you how to get started with an online coaching business. Looking at identifying what sort of client you want to work with online, how to attract them and then how to keep them as an ongoing client this course covers all of the basics to get you started.

How to Market, Sell and Deliver Services To Clients Online

HOW TO MARKET, SELL AND DELIVER SERVICES TO CLIENTS ONLINE

Sukh Sidhu

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LESSONS

01 Introduction and Identifying Your Ideal Online Client

Creating Content and Getting Free Leads

Facebook Adverts

Delivery

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This workbook will help you get the most out of the course. You will see the book mirrors the courses lesson format. For each lesson there are a number of aims that represent the key learning points for that section of the course. We have provided space to write your notes as you go through and there is spare note space at the end of the workbook in case you need more than we have provided for any of the lessons.

The space for action points is where the magic happens. We all know that learning is only useful if we do something with the knowledge so for each lesson make a note of what you are going to do as a result of what you have learnt. Make the action as specific as possible and set yourself a manageable timeframe. If you have some kind of to do list or schedule of action points make sure you transfer these actions to that and get them done.

Each lesson has 2-3 quiz questions that need to be completed on the members site in order to proceed. We have provided space for you to make a note of your answers to these questions as you go through the content so you are prepared for the questions. Not only will this workbook help you as you complete the course but, if used effectively, it will also provide you with a source of key information you can refer back to.

Good Luck!

How to use this workbook

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AIMS:

Key Learning Points

ORIENTATE THE MAP

Client consultation and baselines

― Learn how to prepare for a client ― Decide what information you need to know to work with a client ― Consider how best to gather the information

LESSON:

01

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Action Points

Quiz Questions

1. Name two areas of information we might want to explore from a client’s past (where have they been)

2. What baseline information should we look to Gather?

AimsThis section will highlight the main learning focus for the lesson

Key Learning PointsUse this area to make notes as you go through the lesson

Action PointsSummarise your learning from the lesson. What actions are you going to take as a result of what you’ve learnt? When are you going to complete it?

Quiz QuestionsWrite your answers to the questions here in preparation for completing the online quiz.

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AIMS:

Key Learning Points

― Understand what online training is and what it’s not. ― Identify your ideal online client. ― Find out more about your ideal online client.

LESSON:

01

Introduction and Identifying your ideal client

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Tasks

THINK & FEEL

BASIC INFO

SEE

SAY & D

O

1. Complete Ideal Client mind map

HEA

R

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Tasks

2. Create a survey, get at least 10 responses

3. If you’re ready to begin working with clients online approach old clients, old leads and current clients who would be a good fit

Example Survey Questions: 1. What do you struggle with most when it comes to losing weight 2. Which of the following best describes where you’re at right now (provide options based on stages your clients/audience may be at) 3. Have you dieted before? 4. How much weight do you feel you want to lose? (give options) 5. If not Project Lean* then what other programme would you try next? *insert name of your programme 6. Age 7. Name 8. Email

Tasks

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Action Points

Quiz Questions

1. Is it important to know who your ideal online client is?

2. What is an advantage to online training?

3. Where are good places to look for clients?

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AIMS:

Key Learning Points

Creating Content And Getting Free Leads

― Create content that converts ― Get your first leads

LESSON:

02

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Tasks

1. Send personal thank you videos to survey respondents

Tasks

PLATFORM

2. Begin using a content schedule and using survey responses to create content. Write content schedule here:

DAY

POST TYPE

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Tasks

3. If you’re ready to test your service online, launch the curious student post. “I’m creating a new nutrition / exercise / weight loss programme. Before I start charging for it, I need someone who is willing to let me test and refine what I’ve created so far by taking part. I won’t charge for my time.”

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Action Points

Quiz Questions

1. What are the best things to base content on?

2. What is a good content schedule?

3. What is the most important thing to remember to get the most out of the free trial / curious student approach?

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AIMS:

Key Learning Points

Facebook Ads

― Look at using Facebook and a paid marketing funnel to create a return on investment

LESSON:

03

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Tasks

Tasks

1. Film a 60s Video ad

2. Turn the video into an advert on Facebook

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Action Points

Quiz Questions

1. Who should see your Facebook adverts?

2. What should you use to target your initial video ad?

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AIMS:

Key Learning Points

― Understand how to deliver your service ― Deliver a free challenge to turn it into a monthly recurring revenue

LESSON:

04

Delivery

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TasksTasks

1. Create a free / low cost programme. Write down your plan below.

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Action Points

Quiz Questions

1. What is useful to have in place for a challenge?

2. What is the aim of a challenge?

3. What is key to converting clients?

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Notes

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Notes

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Notes

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Key Learning / Action Date for Completion

Action Plan

Congratulations on completing the course. The key with any education is how you intend to use what you’ve learnt. Take the time to consider the knowledge you have gained during this course and how you are going to implement it or change what you currently do. Use the space below to summarise or to plan and set goals for the implementation or follow up phase.

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