How To Market Your Company For The Price Of A Doumar’s

Cheeseburger

Zack Miller, El Jefe de Hatch

Creating your marketing scheme with a $0 budget.

Objective:

Pick a metric you want to track (Just 1)

¨  1. Emails ¨  2. Facebook/Twitter Engagement

¤ Page Likes/Followers ¤ Post Likes/Favorites ¤ Shares/ReTweets

¨  3. LinkedIn Group Members

What’re You Already Using?

¨  Take an inventory of the tools you already use (or have been thinking about using) ¤ Business Cards ¤ Blog Posts ¤ White Papers ¤ Social Media

Leverage Your Network

¨  1. Who has engaged with you? ¨  2. Who has helped you in the past? ¨  3. Reach out to those in your network and ask

Engage With Your Network

¨  Poll + Survey your network and see what they are looking for ¤ 1. Ask Questions ¤ 2. Get involved in other streams ¤ 3. Don’t sell, educate ¤ 4. Track the times sent and impressions

Educating

¨  Develop an educational series in response to the answers in your poll + survey ¤ 1. Dummies Guide to <insert topic> ¤ 2. Guest Speaker Forum of topic from questionnaire ¤ 3. Tour of a recently finished project (Case Study)

Create a Template & Follow It

¨  1. Choice a topic for the post ¨  2. Solid headline ¨  3. Clickable link

Deposit More Than You Withdraw!

Coffee Downtown

Coffee Downtown: A Way to Get Rid of Coffee

¨  Once-a-week, no-agenda meetup with free coffee ¨  Original idea to simply get rid of coffee and meet new

people. ¨  Morning meetings hadn’t faired well in the past for us, so

we were willing to try it out. ¨  Trial period of 6 weeks created. ¨  Investigated similar meetups around the country

¤ Free parking + Free coffee = Highest Conversions

Results

¨  Meetups went well, average 10-15 attendees per week.

¨  Every Tuesday, 8-9am ¨  Zero money invested to

start. ¨  After the 6 weeks, we

decided to keep going until coffee ran out.

¨  Happened around 3 months. ¨  Invested in a new 12-cup

coffee maker and additional coffee.

Investment

¨  5 Large Folgers Coffee containers + filters + $15 Machine = Grand total of $53

¨  With an average of 10 people per meetup and 32 meetups hosted since we started buying coffee products, each person cost us $0.165 each week.

¨  (32)(10)=320 ¨  $53/320=$0.165 per person ¨  For less than 17 cents a cup of joe, we were able to

convert these coffee drinkers into our customers.

Educating

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