Linkedin Profile For Better Visibility

Presented by Karmen Reed

Linkedin facts2003 – 4,500

members2012 – 175M

membersAvailable in 18

languages2M company pages1M+ groups5B professionally

oriented searches in 2012

2003 – today

Source: Linkedin Press Center August 2012

Linkedin as a Search Engine

Your Linkedin ProfileWhy have it? Why optimize it?What to focus on?What mistakes NOT to make?

Your Picture

Your Name

Your Professional Headline

Customize your url

Your Contact Info

Summarize, but not too much!You can do MUCH better than this!

Your SummaryLike this!

Your Specialties

Your Experience (Current and Past)

RecommendationsSend recommendations

Be generous with “their” keywordsAsk for recommendations

Make it easyBe specific

Answer Questions (to show expertise)

GroupsParticipate in highly active groups and their

discussionsCreate your own very targeted groupLook only for groups that will help you grow

Company Pages

http://learn.linkedin.com/company-pages/setup/

New layout and features– rolling outCheck for updates at blog.linkedin.com

ActivityUpdate status

B2B – create and share content that educates B2C – create and share content that entertains

Show your expertise: Answer questions in “Answers”Be active participant in Group discussionsRecommend AND ask for RecommendationsUpdate all relevant Sections in a timely mannerUse ApplicationsConnect

Tip

Follow up with your networking contacts!3x3 strategy: Before calling take

three minutes to find three things on Linkedin to talk about (hint: visit their profile and company page)

Questions?

Ideas?

Suggestions?

Connect with Karmen

Linkedin.com/in/KarmenReed

Facebook.com/kickofftopic

Twitter.com/kickofftopic

@kickofftopic

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408.376.3896 karmen@kickofftopic.com