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Every connection is a new opportun How to Organize Internally for Rep Management Externally Aneta Hall (@anetah) Social Media Strategist Pitney Bowes, Inc. March 24, 2010
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Every connection is a new opportunity™
How to Organize Internallyfor Rep Management Externally
Aneta Hall (@anetah)Social Media StrategistPitney Bowes, Inc.
March 24, 2010
April 10, 2023 PBI Internal use only 2
Pitney Bowes is Changing…
We help companies optimize their business communications, transactions & interactions to enable business growth.
• Customer Relationship Management (CRM)
• Location Intelligence
• Predictive Analytics
• Postage Meters
• High volume Production Mail
• Mail Presorting
Business Insight Mail Services
• Customer Communication Mgmt (CCM)
• Print & Mail mgmt.
Managed Services
April 10, 2023 PBI Internal use only 3
We help companies optimize their business communications, transactions & interactions to enable business growth.
Corporate Message: Social Media Messages:vs.
Key
wo
rd c
lou
d
April 10, 2023 PBI Internal use only 4
facebook.com/PitneyBowes
twitter.com/PitneyBowes
Flickr.com/PBcorp
youtube.com/PitneyBowesInc
pbconnect.com/blog
Brand Ambassadors
Social Media Ambassadors
Corporate Soc. Media channels
Traditional channels
slideshare.net/pitneybowes
forums.pb.com
1-800-322-8000
www.pb.com
Investor Relations:[email protected]
April 10, 2023 PBI Internal use only 5
facebook.com/PitneyBowes
twitter.com/PitneyBowes
Flickr.com/PBcorp
youtube.com/PitneyBowesInc
pbconnect.com/blog
Brand Ambassadors
Social Media Ambassadors
Corporate Soc. Media channels
Traditional channels
slideshare.net/pitneybowes
forums.pb.com
1-800-322-8000
www.pb.com
Investor Relations:[email protected]
http://pbconnect.com/blog
April 10, 2023 PBI Internal use only 6
facebook.com/PitneyBowes
twitter.com/PitneyBowes
Flickr.com/PBcorp
youtube.com/PitneyBowesInc
pbconnect.com/blog
Brand Ambassadors
Social Media Ambassadors
Corporate Soc. Media channels
Traditional channels
slideshare.net/pitneybowes
forums.pb.com
1-800-322-8000
www.pb.com
Investor Relations:[email protected]
http://forums.pb.com
April 10, 2023 PBI Internal use only 7
facebook.com/PitneyBowes
twitter.com/PitneyBowes
Flickr.com/PBcorp
youtube.com/PitneyBowesInc
pbconnect.com/blog
Brand Ambassadors
Social Media Ambassadors
Corporate Soc. Media channels
Traditional channels
slideshare.net/pitneybowes
forums.pb.com
1-800-322-8000
www.pb.com
Investor Relations:[email protected]
http://twitter.com/pitneybowes/pitney-bowes-tweeps/members
April 10, 2023 PBI Internal use only 8
facebook.com/PitneyBowes
twitter.com/PitneyBowes
Flickr.com/PBcorp
youtube.com/PitneyBowesInc
pbconnect.com/blog
Brand Ambassadors
Social Media Ambassadors
Corporate Soc. Media channels
Traditional channels
slideshare.net/pitneybowes
forums.pb.com
1-800-322-8000
www.pb.com
Investor Relations:[email protected]
April 10, 2023 PBI Internal use only 9
facebook.com/PitneyBowes
twitter.com/PitneyBowes
Flickr.com/PBcorp
youtube.com/PitneyBowesInc
pbconnect.com/blog
Brand Ambassadors
Social Media Ambassadors
Corporate Soc. Media channels
Traditional channels
slideshare.net/pitneybowes
forums.pb.com
1-800-322-8000
www.pb.com
Investor Relations:[email protected]
EMPLOYEE CHALLENGE:
April 10, 2023 PBI Internal use only 10
What is your Brand Engagement with Social Media?
Traditional communication structure
Social Media communication structure
April 10, 2023 PBI Internal use only 11
5 Tips (that worked :)for Grass-roots Social Media Organizationat Pitney Bowes
April 10, 2023 PBI Internal use only 12
Tip 1: Corporate Social Media Belongs to Those who Participate. MAKE CONTACT!
April 10, 2023 PBI Internal use only 13
Tip 2: Begin the Education Process NOW…
Emerging Media Forums Blogger Meetups PB Tweetups Collaboration on Yammer Social Media Strategy
Sessions Channel Training Social Media Wiki
Social Media Wiki
April 10, 2023 PBI Internal use only 14
Tip 3: Address Customer Service Issues in SM from the get-go
April 10, 2023 PBI Internal use only 15
Tip 4: Explain how to Measure SM efforts SIMPLY!
Level 1: ATTENTION METRICS
Level 2: ENGAGEMENT METRICS
Level 3: INFLUENCE METRICS (tied to business goals)
•Time on site
•# comments/ likes/ RTs
•Share of voice
•User Generated Content
•Web traffic (Visits, visitors)
•Social media traffic sources
•# Friends/followers
•SALES: # Qualified leads, Net Promoter Score
•CUST. LOYALTY: cust. retention level of SM channel participants
•AWARENESS: Share of conversations
April 10, 2023 PBI Internal use only 16
Tip 5: Set up Reputation Management Workflows to avoid PR crisis
http://www.smallbusinesssem.com/reputation-management-the-air-force-way/1395/
April 10, 2023 PBI Internal use only 17
Thank you & Ask away!This resentation available at slideshare.net/pitneybowes
Every connection is a new opportunity™
Aneta Hall
Email [email protected]
Blog: www.AnetaHall.com
Twitter: @anetaH
Facebook: Facebook.com/AnetaHall
