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How to Overcome the Challenges Facing the Modern Retailer By Louise Brooksbake
South East Enterprise, Retail Focus Event 25th July 2011Tuesday, 2 August 2011
Over 4,000 retailers closed their doors during the first 5 months of 2011
That’s over 20 per daySource: The Guardian, 8th July 2011
Tuesday, 2 August 2011
1. Economic Downturn
• Identify trends and spot opportunities
• Be proactive
• Don’t be afraid to change your business model
Tuesday, 2 August 2011
2. Competition
• Out-do the competition
• Create loyal customers
• Be a head-turner
Tuesday, 2 August 2011
3. Low Footfall
• Go where your customers are
• Create a buzz
• Embrace the competition
Tuesday, 2 August 2011
PromotionalTools
Directories
Email Marketing
Sales Promotion
Cross Sell/Up Sell/Discount
Social Media
FacebookTwitter
Local forumsReferrals
Loyalty/Discount Cards
Gift VouchersWebsite
Tuesday, 2 August 2011
Free Tools & Resources
• Websites: www.moonfruit.com, www.wordpress.com
• Social Media: Twitter, Facebook, Linkedin
• Local Forums: www.sydenham.org.uk, www.se23.com, www.lewishamforum.co.uk, www.southeastcentral.co.uk/
• Google Places
• Business Link, Smarta.com
• http://whatifsydenham.wordpress.com/
Tuesday, 2 August 2011
bake, what next?
• Marketing workshops Q4
• Free consultation
Email: [email protected]
Web: www.bakelondon.co.uk
Tuesday, 2 August 2011