This girl knows what she’s doing.

Want Proof? Just look at Facebook

There are two things that are inevitable in social media

The tools will change

Networks will need to monetize through brands (NOT users)

And so WHY oh WHY are so many brands not owning their own content?

Ways to OWN your content

Blogs: Century 21

Learning Center: Health Catalyst

Campaigns: Fruit of the Loom

Blogs: Liberty Mutual

Owned Content does not just live on the owned site

3 Things You Can Do Right Now To

OWN It

Questions?