How to Power a Rich Video Experience with Drupal

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How to Power a Rich Video Experience with Drupal

Brian Short, NorthPoint Digital, @northpsTim Sale, thePlatform, @thePlatform

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BRIAN SHORT NorthPoint Digital Delivery Manager

Expertise

Focused on the needs of enterprise Media and Publishing organizations

Led the development of many high traffic /high volume websites

Specialist in Content Migrations and Transformations

Clients include Rodale, Penton, Sony Music, Sony Pictures Television, and NBC

15 years of industry experience

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NorthPoint helps optimize

your digital presence

through a perfect blend:

Strategy.

Experience.

Technology.

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We create digital platforms so you have endless possibilities:

Web.

Mobile.

Social.

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We lead with experienceNEW YORKBOSTON PHILADELPHIA

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ABOUT NORTHPOINT Founded in 2003

Headquartered in New York, offices in Boston and Philadelphia

150 employees split between offices

NorthPoint Digital Focus Content Strategy, Planning & Adoption Development & Integrations Automation & Deployment Mobile Websites and Applications Project Management User Experience Web Engagement Management Systems Architecture & Technical Audits Search, Scalability & Performance Tuning Maintenance & Support

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SOME OF OUR WORK

© 2011 thePlatform for Media, Inc© 2012 thePlatform for Media, Inc

Tim Sale Director, Technical Sales, thePlatform

Project Lead for mpx Essentials, a streamlined solution for businesses with smaller video libraries

12 years at thePlatform

Specialize in helping large media companies and operators understand and simplify the challenges of IP-based video management

Background

Formerly a programmer developing front-end user experiences and java services

Working in digital media since 1997


More than a decade of leadership

thePlatform is at the forefront of video publishing, empowering many of the world’s most recognized media companies to manage video distribution across the Web, mobile devices, and TV

Hundreds of media companies use thePlatform’s system as their open, central hub for managing, monetizing, and syndicating billions of video views every year

Founded: 2000

Ownership: Subsidiary of Comcast, acquired in 2006

Employees: 160

Headquarters: Seattle, WA

Offices: London, Los Angeles, New York, Sydney, Toronto, Washington DC


Clients include...

Pay TV OperatorsContent Providers

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ROADMAP Introductions

Quick Drupal Overview

mpx / thePlatform Overview

Media in Drupal

Media Strategies & Architecture

mpx / thePlatform Integration with Drupal

Examples of Integrations

Media in the Future

Q & A

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DRUPAL OVERVIEW Leading open source content management system

Originally built in 2000 as a personal project, Drupal was released as open source in 2001

Current version is Drupal 7, with Drupal 8 feature freeze on July 1st

20,000+ modules, providing a wide range of functionality

LAMP stack based

Powers millions of websites, ranging from small to enterprise class


Video Management Evolved

Easy video management

Versatile support for business models

A great viewing experience

Enterprise class performance


Easy Video Management

Quickly ingest your video library Smart publish profiles automate

delivery video to websites, mobile devices, and OTT services

Hosted transcoding services including dynamic streaming formats

Personalize your video management workflow with custom views, shortcuts and commands


Versatile Support for Your Business Define ad policies to monetize content Video commerce services make it easy

for customers to find and purchase the content they want

Control access to your content using stream concurrency, geo-fencing, IP addresses, tokens & more

Secure premium content w/ URL security, stream encryption or DRM

Reach your audience through more channels with content syndication

Track progress with Conviva Insights reporting


Provide a Great Viewing Experience Create extraordinary players for PCs,

Macs, Mobile Phones, tablets and OTT devices in minutes

Players switch seamlessly between HTML5 and Flash

Choose between multiple pre-built layouts or create your own

Easy for non-technical users to customize Share videos and clips with social media

integrations Easily inject players into your CMS or

website using iframes or CMS plug-ins


Track, Manage and Optimize Optimize your video site

with usage reports including viewership per-video, purchase history, affiliate and more

Ensure an excellent viewer experience. Conviva reports provide up-to-date information on player quality and viewer experience

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MEDIA IN DRUPAL Before Drupal 7 and the creation of the Media module, videos were

attached directly to content – making reuse difficult

Limited ability to produce derived content

Adding new video options required significant custom development

No option for automated content ingestion

No views integration

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MEDIA IN DRUPAL – BEFORE DRUPAL 7

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MEDIA AFTER DRUPAL 7 AND THE MEDIA MODULE Media Module development began in 2005

Local content and remote content handled in the same way

Built-in Media Browser functionality

Content Ingestion handled via Feeds or by custom implementations

Decoupled from Content

Reuse is easy and encouraged

External resources are managed via StreamWrappers – a core PHP concept

New implementations can be contributed to the community and reused

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MEDIA IN DRUPAL – LIBRARY APPROACH

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MEDIA IN DRUPAL – CONTENT REFERENCES

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MEDIA IN DRUPAL – CONTENT REFERENCES


Media Strategies and Architectures

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mpx INTEGRATION WITH DRUPAL – INITIAL PLANS

Easier setup needed for new sites

Plug and play integration would eliminate the need for custom

integrations

Media module integration allows a faster implementation and

better results

Provide a foundation for site-specific implementations

Use media files instead of nodes to prevent conflicts with

existing sites

Provide the ability to manage all media in mpx and use Drupal

to integrate it with content

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EXAMPLE INTEGRATIONS - NBC Sports / Regional Sports Networks

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Project Catalysts

Siloed content made sharing impossible

No opportunities to syndicate content across the collection of sites

No path to syndication to external partners

Ingestion of content required individual integrations

No central control over users or content

Content restrictions impossible to enforce

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Project Goals

Create centralized syndication and ingestion model

Integrate video through mpx for better management and delivery

Provide seamless experience for mobile users

Provision to expire content across the network of sites

Leverage the Drupal 7 Media module

Allow a combination of editorial control and curation with central control

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EXAMPLE INTEGRATIONS – Regional Sports Networks

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EXAMPLE INTEGRATIONS – Regional Sports Networks

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BENEFITS AND RESULTS Improved workflow for editors and content creators

‘Create once, publish everywhere’ syndication

Increased engagement through better user targeting

Opportunities for content discovery by editors

Enforcement of content restrictions becomes possible

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MEDIA IN THE FUTURE Curation models are needed to properly empower editors

Portable media opportunities as new devices are introduced

Opportunities for user generated content across more platforms

Automated upload to Content Delivery Networks

Better semantic content sharing and parsing

New venues for content discovery

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JOIN US AT DRUPALCON PORTLANDBOOTH 524

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How to Power a Rich Video Experience with

Drupal

Brian Short, NorthPoint [email protected]

@northps

Tim Sale, [email protected]

@thePlatform

Date post:	27-Nov-2014
Category:	Technology
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