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How to Present A Top Ten List.
| Date post: | 17-Jan-2017 |
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Business |
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How to PresentA Top Ten List.
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“My name is Inigo Montoya…”
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#Truth
Most presentations suck.
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The Point
You will be a dramatically more effective presenter if you build and deliver your
presentations with a focus on the listener.
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How To Present: Top Ten
1. Have A Point
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Duh.
• Sound obvious?• What was the point of the last presentation you saw?
How about the 3 before that? • Start here: What is the one big idea you want the
listener to walk away with? WHAT IS THE POINT?
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How To Present: Top Ten
1. Have A Point2. Start With Structure
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Purpose of Communication
AListener Thinks / Feels / Does A
BListener Thinks / Feels / Does B
Story
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Example: CXO “Point B”
• Actifio frees data from infrastructure to enable hybrid cloud, accelerate development, and improve protection.
• This is cool, and could free me from the stress of knowing I’m screwed.
• I want to learn if this can help us.
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THINK
FEEL
DO
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Important Questions
• What is Point A for your audience?• What is the shortest story that will
get them to Point B?
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How To Present: Top Ten
1. Have A Point2. Start With Structure3. Communicate Progress
This is my 3rd section.Guess how many are left?
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How To Present: Top Ten
1. Have A Point2. Start With Structure3. Communicate Progress4. Tell them what you’re going to
tell them, tell them, tell them what you told them
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Have I mentioned you should…
FOCUS ON THE LISTENER.
• Not the content• Not the slides• Not how brilliant you will seem if you just make
these 13 points.
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How To Present: Top Ten
1. Have A Point2. Start With Structure3. Communicate Progress4. Tell them what you’re going to
tell them, tell them, tell them what you told them
5. Entertain > Inform > Promote
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“I need everyone to agree we’re going to entertain, inform, and promote… in that order of priority.”
~Guy Kawasaki
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How To Present: Top Ten
1. Have A Point2. Start With Structure3. Communicate Progress4. Tell them what you’re going to
tell them, tell them, tell them what you told them
5. Entertain > Inform > Promote
6. Start Strong
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Ways To Start Strong
• A question that matters to the audience (GOOD), OR…• Who here is nervous about their end-of-Summer presentation?
• A factoid that shocks the audience (BETTER), OR… • The single biggest fear of all human beings: public speaking
• A personal story that connects to your audience (BEST.)• Last year, one of our interns blew us away by following a few simple
rules, and I’m going to share her secrets with you today.
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How To Present: Top Ten
1. Have A Point2. Start With Structure3. Communicate Progress4. Tell them what you’re going to
tell them, tell them, tell them what you told them
5. Entertain > Inform > Promote
6. Start Strong7. Have Good Slides
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Read this:
http://amzn.to/29i7OG2
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How To Present: Top Ten
1. Have A Point2. Start With Structure3. Communicate Progress4. Tell them what you’re going to
tell them, tell them, tell them what you told them
5. Entertain > Inform > Promote
6. Start Strong7. Have Good Slides8. Treat each slide like the
punchline, not the joke.
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There are people in the room. Talk to them
• Don’t read anything, especially your slides. • Talk to individual audience members. Make your points, as
you would in a normal conversation, with a friend. • Use each slide to emphasize a single idea in the flow of your
pitch. Put up a picture, explain what it means.
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“If you can’t explain it simply, you don’t
understand it well enough.”
Albert Einstein
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How To Present: Top Ten
1. Have A Point2. Start With Structure3. Communicate Progress4. Tell them what you’re going to
tell them, tell them, tell them what you told them
5. Entertain > Inform > Promote
6. Start Strong7. Have Good Slides8. Treat each slide like the
punchline, not the joke.9. Keep it short
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Rules of Thumb
• Have an hour? Speak for 40 minutes. • Half hour? Speak for 20 minutes.• 5 minutes? Build your “Agenda” slide, and speak to it. • The goal is not to get through your slides. It’s to move
the individuals in your audience from Point A to Point B. • Easier in a dialogue than in monologue.
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How To Present: Top Ten
1. Have A Point2. Start With Structure3. Communicate Progress4. Tell them what you’re going to
tell them, tell them, tell them what you told them
5. Entertain > Inform > Promote
6. Start Strong7. Have Good Slides8. Treat each slide like the
punchline, not the joke.9. Keep it short10. Practice
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This guy prepared for 2 days.You are not this guy.
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How To Present: Top Ten
1. Have A Point2. Start With Structure3. Communicate Progress4. Tell them what you’re going to
tell them, tell them, tell them what you told them
5. Entertain > Inform > Promote
6. Start Strong7. Have Good Slides8. Treat each slide like the
punchline, not the joke.9. Keep it short10. Practice
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Closing Thought…
You will be a dramatically more effective presenter if you build and deliver your
presentations with a focus on the listener.
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More…
