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How to Publicize Yourself and Your Art with HCAA Monthly Meeting June 10, 2015 Larry Hamilton
How to Publicize Yourself and Your Art with
HCAA Monthly Meeting
June 10, 2015
Larry Hamilton
Is You Tube for You?
• How does You Tube work?
• What do you need to do to utilize it?
• How much does it cost?
• How do you make money from You Tube?
How Does You Tube Work?
• You Tube is a free service for video creators and video viewers.
• You Tube makes money from the adds they place in front of their “video creators” videos.
• Video Creators make money based on the number of ”views” each video receives.
• Videos can be created on most any subject and coded with “tags” so the search engine can find them.
How Does You Tube Work cont.
• Video Creators (you) can advertise and link to the Channel from websites, e-mails, Facebook, Twitter, etc.
• Google makes “recommendations” for Viewers to watch your channel based on what they are watching or interested in.
• Viewers can “subscribe” to your Channel and be notified when you upload new videos.
What Do You Need to Utilize It?
• A You Tube Account (free).
• One video camera or smart phone.
• Ability to video something and upload it to your You Tube Account.
– Set up “tags” and “annotations” for your video.
– Monetize your video (need Adsense Account).
– Publish your video.
• You are now a You Tube “Creator.”
How Much Does It Cost?
• Nothing, if you have a smart phone - other than your data charges from your cell phone carrier.
• You can spend thousands to set up a video studio if you want to. But cost of entry is very low.
My Video Studio Set-up
My Video Studio Set-up
How Do You Make Money From You Tube?
• Set up a Google Ad-Sense Account – Fill Out a W9 Form and establish a link to your bank
account.
– Google credits a payment directly to your bank account each month.
• Link your You Tube Channel to your website where you sell prints (Fine Art America), or originals (E-Bay).
• Receive “Fan Funding” and/or set up a Paid Subscription Channel.
My You Tube Statistics
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
2014-15 You Tube Daily Views
Views
Linear (Views)
As of June 8, 2015
My You Tube Statistics
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,0002014-15 Cumulative Subscribers
Subscribers
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
2014-15 Cumulative Views
Views
As of June 8, 2015
