RIGHTSOURCING

FEBRUARY 6, 2014

ABOUT SEROKA/TOP FLOOR

DEDICATED TEAMS:

• BRANDING• MARKETING STRATEGY• DIGITAL DESIGN• DIGITAL DEVELOPMENT• INTERNET MARKETING• SEARCH AND ANALYTICS• CONVERSION OPTIMIZATION• INTEGRATED MARKETING SERVICES

15 YEARS OF DELIVERING DIGITAL MARKETING RESULTS

ABOUT ME

PHOTO(329W X 357H)

PHOTO(329W X 357H)

• 20 YEARS DIGITAL MARKETING EXPERIENCE• HUNDREDS OF WEBSITE DESIGNS• MAJOR GLOBAL BRAND EXPERIENCE• FEATURED NATIONALLY AS SPEAKER• UX DESIGN AND OPTIMIZATION FOR LARGE, GLOBAL BRANDS SUCH AT THE GAP, BOMBAY COMPANY, FARMERS INSURANCE, NORTHWESTERN MUTUAL, GE HEALTHCARE, MOTOROLA, ETC.

CLAY KONNORDIRECTOR OF INTERACTIVE DESIGN

TOP 10 B2B MARKETING CHANNELS

8out of the top 10 most effective

marketing channels are digital

THE IMPORTANCE OF YOUR WEBSITE

Digital interactivity now represents the center of the marketing universe. Today’s marketer must view their marketing strategies and tactics with an eye on growing the online center and radiating beyond with spokes that facilitate most of the offline transactional functions that support sales and service.

While lead generation used to consist of broadcasting messages it must now rely heavily on being found in the right place at the right time.

THE IMPORTANCE OF YOUR WEBSITE

THE IMPORTANCE OF YOUR WEBSITE

WEBSITE

EMAIL

CONTENT

ADVERTISING

MARKETING

AUTOMATION

ONLINEMARKETIN

G

SOCIAL

EVENTS

DIRECTMAIL

SEARCH PPC PR ADVERTISING

CONTENT MARKETING SOCIAL

THE IMPORTANCE OF YOUR WEBSITE

PUBLICRELATIONS

PAID SEARCH

MARKETING

AUTOMATION

BRANDDEVELOPME

NT

SEROKA/TOP FLOOR EXPERTISEGETTING MORE TRAFFIC TO YOUR WEBSITE

CONTENT MARKETIN

GSEARCH

SOCIALEVENT

SUPPORT

WEB DEVELOPME

NT

WEB DESIGN

SEROKA/TOP FLOOR EXPERTISEGETTING MORE CONVERSION FROM YOUR WEBSITE

USER

EXPERIENCEUSER

TESTING

THE IMPORTANCE OF YOUR WEBSITECREATING GREATER CONVERSIONS FROM YOUR WEBSITE

Site Visits x Conversion Percentage = Results

1000 x .6 = 60

THE IMPORTANCE OF YOUR WEBSITECREATING GREATER CONVERSIONS

Design Site Design 1 Site Design 2

Budget 1,000,000 1,000,000

Traffic 1,000,000 1,000,000

CPC $1 $1

Conversion Rate

3% 5%

Sales 30,000 50,000

Average RevenuePer Sale

$100 $100

Total Web Sales

$3,000,000 $5,000,000

THE IMPORTANCE OF YOUR WEBSITE

• A professional look and feel that generates trust and confidence in the brand

• Persona-based design that is centered around known use-cases

• A user experience that facilitates those use-cases• Users can quickly understand• Users can easily find what they need

based on their criteria• Users can easily convert

CREATING WEBSITE PERFORMANCE

THE IMPORTANCE OF YOUR WEBSITELOOK & FEEL

Trust and confidence in the brand happen in a fraction of a second at the subconscious level.

THE IMPORTANCE OF YOUR WEBSITELOOK & FEEL

Trust?

http://kronosessentials.dev.n-s.com/

THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION

Design is not only the way a site looks and feels, but is the entirety of what goes into a site from strategy through surface that makes it work.

THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION

4.35 3.17 3.06 1.37 0.19 0.11 0.03 0.05 0.20 1.22 2.86 3.095.35 4.03 3.77 2.51 1.84 1.59 0.85 1.22 1.94 3.25 5.65 6.001.53 1.36 2.69 3.64 3.32 3.78 3.66 4.22 3.82 2.41 2.92 2.473.17 3.02 3.59 3.90 3.80 3.65 3.80 3.41 3.30 2.88 3.65 3.422.01 2.08 2.39 2.85 6.21 9.33 5.70 7.58 7.63 5.64 2.66 1.83

THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION

THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION

THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION

THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION

THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION

THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION

THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION

THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION

THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION

EXAMPLE OF HOW THEIR WEBSITE CAN DO THESEE THINGS

THE DESIGN PROCESS

surface

skeleton

structure

scope

strategy

visual designinterface design

user experience

information architecture

content requirementstechnological requirements

user needsmarketing objectives

concrete

abstract

THE IMPORTANCE OF YOUR WEBSITE

THE DEVELOPMENT PROCESS

THE IMPORTANCE OF YOUR WEBSITE

WHY MOBILE?

WHY MOBILE?

WHY MOBILE?

WHY MOBILE?

WHY MOBILE?

MOBILE DESIGNRESPONSIVE SITE DESIGN

• Has the same URL as desktop site

• No possible conflict with search

• Method endorsed by Google

• Majority of new developments benefit from responsive

• Future ready to adapt to newly introduced screens and devices

MOBILE DESIGNRESPONSIVE SITE DESIGN

MOBILE DESIGNMETHODS OF DESIGN & DEVELOPMENT

RESPONSIVE SITE:

PROPOSAL

PROPOSALRIGHTSOURCING’S NEW WEBSITE

BULLET LIST OF FEATURES PROPOSED TO CORRESPONDWITH WRITTEN PROPOSAL

THANK YOU.ANY QUESTIONS?