@chazgunningham

How to rule the roost with Twitter

… and why you need to

Charlie Gunningham, CEO Business News

@chazgunningham

To get a copy of these slides:

Search“How to rule the roost with Twitter”

or slideshare.com/charliegunningham

@chazgunningham

@chazgunningham

At the end of this talk:

10 WHYs

10 HOWs

@chazgunningham

@chazgunningham

@chazgunningham

So what is Twitter?

@chazgunningham

So, do you Tweet?

Personally?

In business?

What’s worked? Hasn’t?

How do you know?

@chazgunningham

@chazgunningham

The Stats - Globally

Source: wearesocialsg, Jan 2015

@chazgunningham

How does Twitter compare?

@chazgunningham

3 million active Twitter accounts in Australia

(+0.5mn in a year)

@chazgunningham

Surprising Twitter Facts

@chazgunningham

So… What to do??

1. Start with STRATEGY

2. Look at OPTIONS- what makes sense?- what can you do well?

3. DECIDE, PLAN, EXECUTE & MEASURE!

@chazgunningham

BASICS

. Your @ handle

. Using #

. Following

. Followers

. Tweeting

. Observing

@chazgunningham

INTERMEDIATE

. Links + Photos

. Using LISTS

. Searching/adv’d

. Linking to othernetworks

. Scheduling time

@chazgunningham

INTERMEDIATE …

. Links + Photos

. Using LISTS

. Searching/adv’d

. Linking to othernetworks

. Scheduling time

@chazgunningham

INTERMEDIATE …

. Links + Photos

. Using LISTS

. Searching/adv’d

. Linking to othernetworks

. Scheduling time

@chazgunningham

ADVANCED

. Strategy+measure

. Klout scores

. Hootsuite

. Engage, answer

. Allocate time/day

. Keep learning

@chazgunningham

ADVANCED / . Hootsuite

@chazgunningham

ADVANCED @silkcharm

. Strategy+measure

. Klout scores

. Hootsuite

. Engage, answer

. Allocate time/day

. Keep learning

@chazgunningham

DEALING WITH THE BAD

. The Story of “Barry”

- Ignore- Law- Deflect- Remove- Educate- Confess- Fight- Own

@chazgunningham

1. 10 x WHY you should use Twitter

1. Customers TRUST biz if execs/co'y tweets well2. Amaze/WOW your customers3. Free PR/promotion4. Cost effective REACH5. Be part of the conversation/NEWS6. See what's said about YOU/YOURS 7. RIPPLE effects8. Turning around NEGATIVES9. Get FEEDBACK in real time10. Build LOYALTY

@chazgunningham

1. 10 x HOWyou can use Twitter

1. be REGULAR! (make time)2. LINKS + PHOTOS3. use HASHTAGS4. Tweet SMALL, QUIRKY, INTERESTING5. CURATE - pass on others‘6. Do UNTO OTHERS7. ENGAGE (reply, retweet...)8. Find INFLUENCERS9. KLOUT (prepare beforehand)10. Keep going, learn, don't give up!

@chazgunningham

How to rule the roost with Twitter

… and why you need to

Charlie Gunningham

CEO, Business News