How to Run a LinkedIn Search Like a Pro

Zack AndresenCustomer Education Consultant

zandresen@linkedin.com

Kristen WidmanCustomer Education Consultant

kwidman@linkedin.com

What is advanced search?

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It’s more than just a long search string

(sales OR "business development" OR "account executive" OR "account manager" OR "district manager" OR "sales manager" OR "district sales manager" OR "sales rep" OR "sales representative" OR "territory rep" OR "territory

representative" OR "sales consultant" OR "business development consultant") AND (paychex OR insperity OR kronos OR intuit OR Oracle OR salesforce.com OR ADP OR “Automatic Data Processing”) AND (seeking OR seeker OR “looking for”

OR “in search of” OR “open to” OR “new job” OR “actively pursuing” OR “pursuing new” OR “searching for” OR “new opportunity” OR “new opportunities” OR “available for” OR 1099 OR “temp to temp” OR consultant OR contractor OR “on assignment” OR “on-assignment”) NOT (VP NOT director NOT engineer NOT coordinator NOT auditor NOT student NOT

buyer NOT procurement)

This is advanced search

Search

Sort

Save

Send

• Keywords,highperformanceindicators,actionwords.

• Strategicallyapplyrefinementfilters.

• Accountforhumanerror.• Searchbywhat’sNOTon

theirprofile.

• Saveyoursearchestoaproject.

• Setsearchalertstobenotifiedofnewpotentialcandidates.

• Reviewprofilesforrelevancy.• Utilizetheclipboard.• Addtoprojects.• Personalizemessagesbased

oncommonalities.

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3 cornerstone searches for each requisition

Ideal candidate (highly specific search, lower volume, high quality)

Conceptual search (targeted search that is more broad, higher volume, requires focused review for

relevancy)

Smart exclusion search (highly specific, takes out terms from ideal & conceptual search using “NOT,”

lower volume but potentially high quality)

Social InMail techniques Do’s & Don’ts

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Don’t: Include too much information

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Don’t: Make it feel like a template

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Don’t: Put the job title in the subject line

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Don’t: Focus on the job

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Do: Use our Social InMail framework

Social

Who & Why

WOW Factor

Call to Action

• School

• Relationship

• Function

• Groups

• When joined

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Do: Use our top five InMail filters

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