How to run your established company like a start up

Copyright 2016 Link4Succes

How to Run an Established Company like a Start-up

Are you ready for the new world in the 21st

century?


What do…Exponential accelerating computer power, mobile

ubiquitous internet connectivity and Artificial Intelligence….

Urbanization, Aging population, Climate Change, Smart Cities….

Exponential growth in digitization of healthcare, entertainment, transport systems, roads and much else…..

New Business models that demonetize, dematerialize and democratize…..

Connected crowds that finance, create, solve and soon, everything else.…all have in common?

The new world


They are the preconditions for a ‘perfect storm’

Will your company ‘survive’ the disruptive innovation that the storm will bring?

Are you ready to embrace the opportunities?

Do you know what to do?

The new world

Internet 1.0

Internet 2.0

Internet of Things +Big Data

+Exponential AI

Autonomous entities

First generation of adults that grew up with IoT and AI


History and Future of Innovation

Exponential Computing Exponential Growth-Moore’s Law


How will the ‘mostly linear’ Innovation Processes and their corporate contexts, that have served us well over the past 30 years, be reshaped through disruptive key global trends?

- Exponential Technologies- Ubiquitous Internet Connectivity - Urbanization and Megacities- Digital Health and Ageing population- Climate Change- Social Revolutions

Exponential growth of technology will disrupt businesses with higher impact proportional to significant, and growing information content.

Innovation going Forward


1.Dematerialization: Physical Product become digitized and are distributed as ‘bits/bytes’ (Dematerialization)

• Consumer electronics product categories (Audio, camera, Video, GPS,… ) have largely been eliminated by Smart Phones

• Transportation: Not owning a car and instead use UBER • Miniaturization of products will have great impact in the environmental

sustainability

2. Demonetization: Reduces the value of a market segment (especiallyservices) through Business Model innovations• Skype & Whats app >> Long Distance calls• iTunes & Spotify >> Record stores• Amazon >> Book Stores• AirBnB >> Hotel Chains• Craigslist >> Classified Ads

Key impacts on Business Models


3. Democratization: Availability of key technologies/applications to almost

everybody. Smartphones become the platform to access everything.• Computing power (Cloud computing)• Artificial Intelligence (on line virtual assistants, healthcare) • Unlimited competences/cost competitive resources (Crowd Sourcing, Crowd

Funding )• Unlimited education (Free or low cost >> on line Universities)• Communication (Smartphones, Internet, Whats app, Skype)

4. Industry and market boundaries are fading• The Convergence / Multiplication effect of many technologies will accelerate

even more the exponential growth of many applications, e.g Computing, Artificial Intelligence with 3D printing and Robotics

• The definition of an Industry is changing dramatically as boundariesbetween Industries fade and the digital technologies penetrate manyindustries

Key impacts on Business Models


What do… Tesla, Amazon, Instagram, Airbnb, Uber,….

All have in common?

As ‘Purpose driven Start-ups’… they all disrupted incumbents…

using as their main tools ‘speed of lean Innovation’ and‘Experimentation through Iteration’

while leveraging

Digitization, Dematerialisation, Democratisation, Crowds and communities…..


Transportation

Incumbents and Disruptors


Digital Disruption is exponential, therefore faster, more powerful and efficient.

We have created a new methodology to Innovatethat is focusing on medium size companies and it will transform your company:

‘Exponential Disruptive Innovation’

How can we help you?

Iovating in the new world


Innovating in the New World


Globalization Transformative PurposeFlexibility Idea-Generation

Experimentation/Iteration Improvement

PivotingAdjacencies Exp. Techs

The Business world is not linear anymore

What is the Innovation focus in your company?- Sustaining, Business modelling, disruptive,….?

Which of the key global trends will affect you most and how?

Which of Exponentially Disruptive industry/market forces will affect you most?

What are the options to deal with Disruption? In what way do you need to enhance your Innovation

capability to embrace the opportunities? What are your options for Innovation set up and change? What are suitable and effective business model options? How do you optimize your team productivity? Where and how do you start?


Some key questions to be addressed


Leveraging resources and competences

Design ( Website , Logo , Marcom, Fiverr, Upwork, 99 designs, …) Collaborative Innovation/ideation (Spigit) Concept Design ideas (Kickstarter, Indiegogo) Concept Validation( Reward Crowdfunding e g Indiegogo) Computational resources (Amazon , Rackspace) On demand workforce (Freelancer, Mechanical Turk,. … ) Prototypes (Techshop) Video Commercials (Tongal)

Example: Open InnovationThe Importance of Communities and Crowds


PROTOTYPING DEVELOPMENT SCALING

Incub. Acceleration Boost/Take-off

Start Experiment Scaling

PROTOTYPING DEVELOPMENT SCALING

Incub. Acceleration Boost/Take-off

In-House, 3rd party sub-contracted, ‘external’ or through partnering / acquisition with start-ups…. or both …….

The way ‘uncertainty’ is managed across the business creation stages differs….

Example: Innovate In-House or External

Key partnerships Key activities Value propositions Customer relationships

Traditional Retail: Self

Service, Pre and Post sales

Service, Personal

Assistants

Amazon: Self Service,

on line Automated

services,

Recommendations

Customer segments

Traditional Retail:

Mass or Niche Consumer

Market depending on the

concept

Amazon:

Mass consumer market

and

B2B (e.g Web Services)

Key resources

Traditional Retail

Supply Chain, Brand , Real estate

Amazon:Brand, Software and IT infrastructure, IP, warehouses and Fulfillment infrastructure

Channels

Traditional Retail:

Advertisements, Retail

Stores , Website

Amazon: Digital Ads,

Amazon.com, Mobile

apps, other websites

Cost structure

Traditional Retail : Personnel, Marketing and Real Estate (fixed

cost). Economies of scale

Cost or Value driven

Amazon: Fixed Cost, Cost Driven, Marketing, Economies of scale,

Technology , IT infrastructure and Content creation costs

Revenue streams

Traditional Retail :

Major Brand

manufacturers an

Regional Suppliers

+logistics partners

Amazon :

Manufacturers and

Suppliers + Logistic

partners

Network of sellers

+ Publishers

Traditional Retail:

Purchasing, Product mix,

Shopping Experience,

Customer Analytics,

Marketing Amazon: Purchasing, Customer

Analytics, Marketing, IT

Infrastructure, Design

and Outsourcing,

Fulfillment

Traditional Retail:

Convenience, low price,

Quality, Best value

OR

Prestige

Amazon:Higher Convenience,

Price, Variety.

IT Platform and Web

Services ( For Sellers and

B2B)

Traditional Retail: Product or Services Sales

Amazon: On line Product sales , Amazon Prime Subscription sales,

Web Services sales, Commission on sellers sales , eBooks sales


Example: Business (re-) modelling

Understanding the new world

Transforming your business

Supporting your transformed

business

What is changing with innovation now? Implications of:

• Exponential Tech• Urbanization/Ageing

• Ubiquitous Connectivity • Digital Healthcare

How to prevent being disrupted? What do you need to change to innovate? Options for the new innovation set up How to run an established company like a start-up Business Model to suit your company

Ideation/New Concepts Navigating Across Cultures Team Effectiveness, Trust, Flow Productivity,

and results Transformation execution


Our methodology addresses effectively


Are you ready to embrace the opportunities?Do you know what to do?

We can help.

Please contact us:

[email protected]

www.link4success.com

Call For Action

mailto:[email protected]

http://www.innogoal.com/

Date post:	19-Feb-2017
Category:	Leadership & Management
Upload:	mike-mastroyiannis
View:	4 times
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How to run your established company like a start up

Leadership & Management