How to Select a Web Content Managment System

How to Select a Web Content Management System

Exposing the real weaknesses and strengths of web and enterprise technology products

Tony ByrneFounder, Real Story Group

Copyright © 2010 Real Story Group www.realstorygroup.com

Real Story Group: What We Do

Analyze strengths and weaknesses of the tools....and vendors

Advise on successful technology selection


Four Traditional Approaches to Selection

1.

2.

3.

4.


Don’t let it come down to this....


Series of increasingly intimate encounters...

http://www.stanfield.com/circles-main.html


Getting to the right “fit”

Vendor

Vendor

Vendor

VendorVendor

VendorVendor

Vendor

Vendor

Vendor

Vendor

Vendor

Vendor

Vendor

Vendor

Vendor

Vendor

VendorVendor

Vendor

Vendor

VendorRequirements

Research

Proposals

Demos

Pilot

ProofingVendor

Vendor

Vendor

Vendor Vendor

Vendor

Vendor

Vendor

Vendor

Vendor

Vendor


But really a multi-dimensional exercise

Source: http://www.realstorygroup.com/Research/Channel/CMS/Vendors


Functional Evaluation


Better yet: How does it fit your sites?


Categorizing the Web CMS Vendors

Big, expensive, often oversold

Big, expensive, more focused

Complex, but lower-priced

Easy to deploy, harder to extend

Most “out of box,” least extensible

Source: http://www.realstorygroup.com/Research/Channel/CMS/Vendors


Mid-range / Mid-market


“Checklist RFPs”


Test, test, and test again

Test with real users before you sign contract– You need to know that the software will work in your

environment (server builds, security, etc.)– Vendor salespeople are not always…candid– You think you know your requirements, but you actually

don’t until real screens are paintedTesting starts with the RFP– Base it around narrative scenarios that represent real-

life contributor tasks and visitor journeys– And continue through the demos with same scenariosTest competitively– This is resource-intensive, but what’s the cost of a failed

implementation?


Hold a real bake-off…in your kitchen


Hidden Surprises Emerge...


You also learn more about the Vendor


How do they compare?


Wait a second... the real costs are in services

Credit: http://blog.clayenos.com/


Alternative: “Combination RFP” -- Test both

SI#1

SI#2

SI#3

SI#4

#3ISV

+

+

+

+

➠

➠

➠

➠

#2ISV

#1ISV

#4ISV

Bid#3

Bid#4

Bid#2

Bid#1


Key Take-Aways: WCM Selection

• Vendors can be divided into various categories• Tier, license model, focus, geographic region all play a role• Vendor’s use-case emphasis will trump functional capabilities• Rough marketplace division between “platforms” and “products”

• Employ an empirical approach to winnowing down• Avoid: Puppy Love | Vinnie | Thick Binders | Horserace Betting• Set up an increasingly intimate series of interactions

• Vendor selection should emphasize testable narratives• The key word there is “test” -- at every stage

• You will likely spend more on services than licenses• Possibly much more• Do careful diligence on the implementation team

• Do your homework...


Next Steps

• Get a free sample of the Web CMS Report: http://realstorygroup.com/Sample/

• Purchase the report now:http://www.realstorygroup.com/Research/Channel/CMS/

• Learn about our Premium Subscription options:http://www.realstorygroup.com/Subscribe/

• Contact us for more information:– [email protected]– Twitter: @realstorygroup– + 1 800 325 6190 (USA)

+ 44 (0) 20 3318 1911 (UK)+ 1 617 340 6464 (Int'l)

Date post:	16-Apr-2017
Category:	Technology
Upload:	real-story-group
View:	1,285 times
Download:	1 times

How to Select a Web Content Managment System

Technology