How to Sell an Idea.

Presented by

Justin Foster

Principle #1:

Have a good idea.

Idea Check List

  Check the Math

  Check the People

  Check the Marketing

Principle #2:

Know your audience.

Audience Keys

•  Behavioral profile

•  Schema

•  Mirrors

Principle #3:

Find the pain.

Pain Points

•  What’s at risk?

•  What has it cost so far?

•  How much is it worth to fix?

Principle #4:

Look in the mirror.

First 10 Seconds Check List

  You   Collateral   Web Site

  Social media   Any Touch Point

Principle #5:

Have a message.

Making a Point

•  Simple, believable, disruptive •  Create context •  Invitation or conviction •  Use Words & Pictures

•  Tell stories

Turn your presentations

into conversations.

SlideKlowd.com

Find me:

Web: Fosterthinking.com

Twitter: @fosterthinking

Facebook: /justinfoster