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C6000 Series/C6100 Series How-To-Sell Guide Product Positioning Target Markets Feature Highlights Key Similarities Key Differences Competitive Snapshots TCO Analyses Cost Per Page Analyses
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Page 1: How-To-Sell Guidemy.okidata.com/idocs2.nsf/0...C6000 Series/C6100 Series: How-To-Sell Guide The C6000 Series and C6100 Series Letter/Legal Digital Color Printers Out of the box, the

C6000 Series/C6100 Series

How-To-Sell Guide

Product PositioningTarget MarketsFeature HighlightsKey SimilaritiesKey DifferencesCompetitive SnapshotsTCO AnalysesCost Per Page Analyses

Page 2: How-To-Sell Guidemy.okidata.com/idocs2.nsf/0...C6000 Series/C6100 Series: How-To-Sell Guide The C6000 Series and C6100 Series Letter/Legal Digital Color Printers Out of the box, the

OKI Printing SolutionsC6000 Series/C6100 Series: How-To-Sell Guide

The C6000 Series and C6100 SeriesLetter/Legal Digital Color Printers

Out of the box, the only physical difference between the two printer series is the identifying badge to the right of the operator panel.

Model and configuration can be verified on rear-mounted registration label.

BOTH PrInTerS aT a Glance:High capacity toner cartridges: c6100 Series – 6K Black, 5K cMY;  c6000 Series – 5K Black, 4K cMY2

Single Pass color™ technology with straight-through paper path, delivers high speed and reliability

c6100 Series –  Up to 26 ppm color, 32 ppm mono print speeds1

c6000 Series –  Up to 20 ppm color, 24 ppm mono print speeds1

High monthly duty cycle:  c6100 Series at 60,000 pages vs. c6000 Series at 55,000 pages

300-sheet paper tray

1200 x 600 dpi resolution  and HD color technology

Models available with duplex (2-sided) printing capability (standard or optional)

256 MB memory standard; c6100 Series – 756 MB max. vs. c6000 Series – 512 MB max.

100-sheet multi-purpose tray

Models available with  530-sheet 2nd paper tray (standard or optional)

lcD screen display

1 Published performance results based on laboratory testing. Individual results may vary. 2 Printers ship with a set of 2,000-page “starter” CMYK toner cartridges.

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Product Positioning/Target Markets

c6000 Series (c6000n and c6000dn)

POSITIOnInG:  High-quality, fast and flexible color printing Unbeatable output and paper handling, along

with industry-leading support

TarGeT:  Small workgroups 

  What they’re looking for:  • A good price point • One device to do the job of two or three or four,

to save space and operation costs • Increased functionality and capabilities

(e.g., faster speed, better print quality)

OKI Printing Solutions provides them with the best balance of value, cost and performance.

c6100 Series (c6100n, c6100dn, c6100dtn, c6100hdn)

POSITIOnInG: High Definition color.   exceptional workgroup performance. Ideal for businesses that need the power and

control of a high-end workgroup color printer in a compact package.

TarGeT:   Medium-size workgroups within companies seeking a good return on their printer investment

What they’re looking for:  • Hassle-free, desktop color and mono printing • One device that is relatively small in size but

with increased functionality and capabilities (e.g., faster speed, better print quality, more memory/storage, security) to save them time and costs (TCO, CPP)

• All the above without the price of a mid-workgroup printer

OKI Printing Solutions provides them with the best balance of value, cost and performance.

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c6000 Series c6100 Series

Color output at up to 20 ppm; black & white at up to 24 ppm1 Fastest in their class: color output at up to 26 ppm; black & white at up to 32 ppm1

Time to first page as fast as 11 seconds color, 10 seconds black & white1

Time to first page as fast as 11 seconds color, 9 seconds black & white1

HD Color Printing technology for sharp detail and rich, dramatic color

HD Color Printing technology for sharp detail and rich, dramatic color

1200 x 600 dpi resolution for crisp, clear output 1200 x 600 dpi resolution for crisp, clear output

PCL® 5c and PostScript® 3™ compatibility PCL 5e, PCL 6 and PostScript 3 compatibility

High reliability with 55,000-pages per month duty cycle High reliability with 60,000-pages per month duty cycle

10/100 Base-T Network and high-speed USB v2.0 connectivity standard

10/100 Base-T Network and high-speed USB v2.0 connectivity standard

400-sheet paper capacity expandable to 930 sheets 400-sheet paper capacity expandable to 930 sheets

Memory expandable from 256 MB to 512 MB Memory expandable from 256 MB to 768 MB

Model available with duplex (2-sided) printing standard Models available with duplex (2-sided) printing standard, duplex and paper capacity standard, and duplex and 40 GB hard disk drive (HDD) standard

Single Pass Color™ Digital technology for printing up to 110 lb. (203 gsm) index stock and banners up to nearly 4 feet long

Single Pass Color™ Digital technology for printing up to 110 lb. (203 gsm) index stock and banners up to nearly 4 feet long

Requires hard disk drive: not available with these models Security features including data encryption, password protection, and document and hard disk erasure

Convenient operator panel provides status, enables printer and network settings changes

Convenient operator panel provides status, enables printer and network settings changes

Cost-efficient, 2-piece consumables for low total cost of ownership in color and mono2

High-capacity, 2-piece consumables for low total cost of ownership in color and mono2

Options include: 530-sheet 2nd paper tray, additional memory, duplex unit

Options include: 530-sheet 2nd paper tray, additional memory, duplex unit, HDD

1-Year limited warranty with Overnight Exchange on printer3; 5-Year limited warranty on LED printheads

1-Year limited warranty with Overnight Exchange on printer3; 5-Year limited warranty on LED printheads

Live, toll-free technical support 24/7/3653 Live, toll-free technical support 24/7/3653

Feature Highlights

1 Published performance results based on laboratory testing. Individual results may vary.2 Printers ship with a set of 2,000-page “starter” CMYK toner cartridges. 3 Available in the U.S. and Canada only.

OKI Printing SolutionsC6000 Series/C6100 Series: How-To-Sell Guide

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c6100 Series advantages over c6000 Series

Print Speed Color: up to 26 ppm vs. 20 ppm Mono: up to 32 ppm vs. 24 ppm

Time to First Page  Mono: 9 seconds vs. 10 seconds (Color: same at 11 seconds)

Duty cycle 60,000-pages per month vs. 55,000 pages

Max. Memory 768 MB vs. 512 MB (Standard memory: same at 256 MB)

Memory Storage 40 GB Hard Disk Drive1 (N/A on C6000 Series)

available configurations Duplex + 2nd paper Tray standard (C6100dtn); Duplex + 40 GB hard disk drive standard (C6100hdn) (Both Series offer a model with duplex standard: C6000dn and C6100dn)

Security Features  Includes data encryption, password protection, and document and hard disk erasure (see product brochure for details). Requires HDD – not available on C6000 Series

consumables capacity 6,000-page Black vs. 5,000-page Cyan, Magenta and Yellow 5,000-page Black vs. 4,000-page Cyan, Magenta and Yellow

Key Differences

Key Similarities• High Definition color technology – for breathtaking out-of-the-box color • Single Pass color™ technology – for exceptional paper handling, including

heavier stock and banners up to 4-feet long• compact size – for convenient placement in virtually any environment• Superior Support – 24/7/365 live technical experts at 800-OKI-DATA2

1 Standard on C6100hdn; optional on C6100n, C6100dn and C6100dtn2 Available in the U.S. and Canada only.

c6000 Series advantages over c6100 Series

Street Price $699 (C6000n) vs. $899 (C6100n)

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c6000n lexmark c534n HP laserJet 3600n Samsung clP 600n

Street Price $699 $699 $699 $501

color/Mono Speed 20/24 22/24 17/ 17 20/20

emulations PS3, PCL6 PS3, PCL6, Direct PDF1.5

GDI SPL-C*

Paper capacity Std/Max Sheets

400/930 350/900 350/850 350/850

Processor 500MHz 500MHz 360MHz 250MHz

Std/Max Memory (MB) 256/512 128/640 64/128 32/32

resolution (dpi) 600 x 1200 1200x1200 600x600 2400x600

Banner Printing Yes ? No No

Duplex Optional N/A ("DN" model required)

N/A ("DN" model required)

N/A

Monthly Duty cycle  55K pages 100K pages 50K pages 45K pages

Interface Network, USB Network, USB Network, USB Network, USB

Size (WxDxH) 17.1" x 22.1" x 13.4" 17.3" x 20.2" x 19" 15.7" x 17.7" x 15.7" 18.3" x 18.3" x 17.5"

Options 530-sheet tray; Duplex unit

Wireless network; 500-sheet tray; Flash memory card; Parallel port

500-sheet tray Wireless network; 500-sheet tray

Starter Toner 2K CMYK 6K CMYK 6K Black 4K CMY 4K CMYK

Max Toner capacity 5K Black 4K CMY 8K Black 7K CMY 6K Black 4K CMY 4K CMYK

Warranty/Support 1-Yr. Overnight Exchange; 24/7/365 live tech

1-Yr. On-Site 1-Yr. On-Site 1-Yr. Std Exchange (not overnight)

c6000n advantage Greater Std/Max Paper Capacity; More Stan-dard Memory; More Compact; Optional Duplex; Better War-ranty/Support

Faster Color/Mono Print Speed; Post-Script; Higher Resolu-tion; Greater Std/Max Paper Capacity; More Standard Memory; More Compact; Op-tional Duplex; Better Warranty/ Support

Faster Mono Print Speed; PostScript; Larger CPU; Greater Std/Max Paper Capac-ity; More Std/Max Memory; Higher Duty Cycle; Greater Black Toner Capacity; More Compact; Optional Du-plex; Better Warranty/ Support

Competitive Snapshotscompare the c6000n to its competition

* Samsung Printer Language – Color

OKI Printing SolutionsC6000 Series/C6100 Series: How-To-Sell Guide

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c6100n lexmark c770n HP laserJet 3800n Samsung clP 650n

Street Price $899 $999 $930 $733

color/Mono Speed 26/32 25/25 22/22 20/20

cPP color/Mono (¢) 10.3/1.6 12.0/2.5 9.9/2.1 11.9/2.3

emulations PS3, PCL5c/6 PS3, PCL5c/6, Direct PDF1.5

PS3, PCL 5c/6 PS3, PCL6

Paper capacity Std/Max Sheets

400/930 600/1,100 350/850 350/850

Processor 500MHz 800MHz 533MHz 600MHz

Std/Max Memory (MB) 256/768 256/768 160/544 256/512

resolution (dpi) 600x1200 1200x1200 600x600 2400x600

Banner Printing Yes Yes No No

Duplex Optional Optional Optional N/A

Monthly Duty cycle  60K pages 100K pages 65K pages 45K pages

Interface Network, USB Network, USB; optional Parallel

Network, USB; optional Parallel

Network, USB, Parallel

Size (WxDxH) 17.1" x 22.1" x 13.4" 17.3" x 20.2" x 19" 15.7" x 17.7" x 15.7" 18.3" x 18.3" x 17.5"

Options 530-sheet Tray; Duplex; HDD

Wireless network; 500-sheet tray; Flash memory card; Parallel connectivity

500-sheet tray; Parallel connectivity

Wireless network; 500-sheet tray

Starter Toner 2K CMYK 6K CMYK 6K CMYK 4K CMYK

Max Toner capacity 6K Blk 5K CMY 8K Black 7K CMY 6K CMYK 4K CMYK

Warranty/Support 1-Yr. Overnight Exchange; 24/7/365 live tech

1-Yr. On-Site 1-Yr. On-Site 1-Yr. Std Exchange (not overnight)

c6100n advantage Faster Color/Mono Print Speed; Lower Color/Mono CPP; More Compact; Better War-ranty/ Support

Faster Color/Mono Print Speed; Lower Mono CPP; Greater Std/Max Paper Capac-ity; More Std/Max Memory; More Com-pact; Better Warranty/ Support

Faster Color/Mono Print Speed; Greater Std/Max Paper Capac-ity; More Max Memory; Higher Duty Cycle; Greater Toner Capac-ity; More Compact; Optional Duplex; Better Warranty/Support

compare the c6100n to its competition

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Oki Data Americas, Inc.

Canada:2735 Matheson Blvd. EastMississauga, Ontario L4W 4M8Tel: 905.238.4250Fax: 905.238.4421

Latin America: 2000 Bishops Gate Blvd.Mount Laurel, NJ 08054-4620Tel: 856.231.0002Fax: 856.222.5071

www.okiprintingsolutions.com/us

USA2000 Bishops Gate Blvd.Mount Laurel, NJ 08054-4620Tel: 800.OKI.DATA (800.654.3282)Fax: 856.222.5320

OKI Printing SolutionsC6000 Series/C6100 Series: How-To-Sell Guide

1 Average Monthly Page Volume at 20% coverage (5% per color) for 3 years.2 Source: Current Analysis February 15, 2007, for consumables and hardware.

To see specific Total cost of Ownership figures for these and other OKI Printing Solutions color printers versus competitive products, use the current analysis TcO calculator available at bpx.okidata.com.

c6000n  $3,135.26 

Lexmark C534n $2,515.84

HP LaserJet 3600n $2,693.11

Samsung CLP 600n $2,644.57

c6100n $3,666.58 

Lexmark C770n $4,635.27

HP LaserJet 3800n $2,721.37

Samsung CLP 650n $4,166.31

Bottom Line AnalysesThe differences in the selling propositions for the C6000 Series and C6100 Series become clear when total cost of ownership (TCO) and cost per page (CPP) are considerations: the C6000 Series’ price point delivers savings up front, while the C6100 Series provides an excellent ROI in the long term.

Total cost of Ownership (TcO) analyses1

3-Year Comparisons

0 3 6 9 12 15

MonoColor

Samsung CLP 600n

HP LaserJet 3600n

Lexmark C534n

C6000n

0 3 6 9 12 15

Samsung CLP 650n

HP LaserJet 3800n

Lexmark C770n

C6100n

Cost Per Page (CPP) Analyses2

13.5¢

2.4¢

10.0¢

2.5¢

11.4¢

2.1¢

11.8¢

2.3¢

9.7¢

1.5¢

12.5¢

2.7¢

9.9¢

2.1¢

11.9¢

2.3¢


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