Date post: | 11-Sep-2014 |
Category: |
Marketing |
View: | 252 times |
Download: | 3 times |
Thrive. Grow. Achieve.
How to SeparateYour Organization
from the Rest:
Simon Dixon, CEO of Idea Engineering
February 6, 2014
A Branding/Marketing Primer for NPOs
“It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.”
--Mark Twain
1
The Brand is in here
Love vs. Like
Are you selling doing good or feeling good?
What am I in you?Nike
What am I in you?Nike
Click here to watch video
Fame is not a brand.
Best Global Brands 2013
1. Apple2. Google3. Coca-Cola4. IBM5. Microsoft6. GE7. McDonald’s8. Samsung9. Intel10. Toyota
But we are on Facebook right…?
Or not…
=
I’m an environmentalist.
Passion for the Prosaic
Keep the flying monkeys grounded.
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Tell the Truth
Coke
Click here to watch video
Dove
Click here to watch video
Dove
Click here to watch video
Numbers don’t always add up.
Trac II
Mach III
Quattro
Fusion
Courage
The Ultimate Driving Machine
A Company of Ideas
Joy
Dumb Ways to Die
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