How to Setup Call Only Ads (Step by Step Guide)www.seo-service-provider.org

In this presentation, we are going to show you how to set up Call Only Ads campaign (step by step). We will also show you how to set up “ad group” and

“phone call” conversion. For now, let’s begin with “how to setup Call Only Ads” campaign

How to Setup Call Only Ads (Step by Step Guide)

How to Create a New Call-Only Campaign:

1. First, Sign in to your existing AdWords account.2. On the Adwords “Campaigns” tab, click on red + Campaign drop-

down menu, select the “Search Network Only” option.3. Now add any name for your Ad campaign. In order to assist you

to search this campaign in future, you need to indicate in the campaign name that it’s a call-only.

4. Then choose “Call-only-Ads” campaign type to inspire people to call your company.

5. Select your Devices, Networks, and Location targeting. For devices, please note that “Call only” campaign ads will only be visible on devices which can make calls.

6. Under the “Bid Strategy,” you will find several options. If you want to change keywords CPC bids by yourself, select “Manual CPC” method and uncheck “Enable Enhanced CPC” option. If you want to choose automated system, select any other option.

7. Delivery method should be “Standard” if you don’t want to exhaust your daily budget quickly.

8. Assign “Start Date” and “End Date” (You can leave “End Date” as “none” if you want to run your call only ads campaign continuously) under Advanced Settings.

9. Ad scheduling is very important for “Call Only” campaign. If you can take calls 24×7, you can leave this option, if you only can receive calls during office hours then make sure that your ads will run during those hours only.

10. You can select other settings you would like for your ad campaign.11. Now click on the Save and continue.

How to Create a New Call-Only Campaign:

How to Create a New Ad Group for Call Only Campaign

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How to Create a New Ad Group for Call Only Campaign:

To create new ad group:

1. On the page of your ad group, enter the ad group name.2. Now create your ad.3. Enter the name of business. It should be the name of your own

company.4. Enter your business mobile phone or land phone number. It’s the

contact number customers will dial while they click on your ad headline.

5. Add your service or product description text, plus display URL.6. Enter the verification URL. It should be the web page address that

contains the cellphone number you added above. Google AdWords will consider this web page in order to verify your cellphone number, and the main domain of this given URL must match with your display URL.

7. After that Select “A Google forwarding phone number and use call reporting” option under “Show my ad with” section. Please note, Google forwarding works only for selected countries. If you are in Bangladesh or a country where Google forwarding doesn’t work, you can’t use this option.

8. In Report conversions, make sure “count calls as phone call conversions” is marked. From Conversion action drop down menu, select your phone call conversion name.

9. Enter your targeted keywords for call-only ads. Avoid adding generic keywords, because it works differently as compare to normal ads. The clicks registered at AdWords are not referring to call but the click. You will be charged whenever someone taps/clicks on your ad!

10. Enter the default bid that you want. It’s the most you will pay per click for the ads in your ad group.

11. Click “Save ad group” to finish the process.

How to Create a New Ad Group for Call Only Campaign:

How to Create a Phone Call Conversion

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How to Create a Phone Call Conversion:

1. First, Sign in to your personal or business AdWords account.2. Click on the Tools tab and you will see the drop-down menu. Select “Conversions”.

3. Now click the red +Conversion button.

How to Create a Phone Call Conversion:

4. You will see 4 options. From those options, select the “Phone calls” feature.

How to Create a Phone Call Conversion:

5. Now you will see 3 options. You need to select the first one : “Calls from ads using call extensions or call-only ads“.

How to Create a Phone Call Conversion:

6. Click on the Name. To identify the phone call conversion later “when it appears in conversion reports” you need to type a particular name of the phone call conversion which you would want to track. For instance it might be “Phone Calls”, “Booking calls” or “Flower phone orders”. Next Click on “Done” button.

7. Now click on “Pencil” icon of “Value”. You can submit a value for every single call or alternatively select “Don’t assign a value” if you would not prefer to assign one. Then click Done.

8. Now you need to click “Call Length”. Submit the minimal length, of course in seconds, that a phone call should endure to be considered as a conversion. And then click Done.

9. Next, Click Count. On this section select either to count “every or one” conversion for every ad click. “One” is ideal for leads and “Every” is ideal for sales. Then click Done.

How to Create a Phone Call Conversion:

10. Then click “Conversion” window. Select exactly how long after an ad click you would like to track conversions. You can select from one week to sixty days (60 days is the maximum value for tracking a successful conversion). Click on “Done” button.

11. After that, click on the Category. You will find 4 options. Select the category which is best suited to your adwords conversion. Your selection here is applied to segment your adwords conversion reports. Click “Done”.

12. Next is Include in “Conversions” section. By default, it is ticked. You don’t want to uncheck this as selecting this setting will add data for this conversion action as part of your “Conversions” reporting column. If you select to uncheck this setting, your data will continue to be added in the “All conversions” column.

13. At last click on “Save and continue”.

How to Create a Phone Call Conversion:

For Your call only ads campaign, you don’t need to set up any conversion tracking code on your website!

An Important Note

Check Our Video Tutorial

To know more details on this, please check following video tutorial.

https://youtu.be/iMxJ6Ex1hiw

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