Using VideoIn your marketing

The Big Picture

Marketing strategy

Vs

Marketing tactics

Video

AttentionCommunicationMultiple Learning ModesInstant Expert FactorSEO

Why use video – B2B Demand Gen Survey 2012

% of respondents using each technique

Why we’re drawn to video

1. The facial area draws our attention to faces

2. Voice conveys rich information3. Emotions are contagious4. Movement grabs attention

Video is good for

Video as Regular ContactVideo as lead capture offerVideo Squeeze pageReverse Squeeze Page

Using Video

ACTIONS1. Take video2. Include a call to action3. Upload to YouTube / Vimeo4. Embed in your website if you can5. Email your customers6. TELL ME WHAT HAPPENS

Next Steps

Sources• http://www.forbes.com/sites/seanrosensteel/2013/01/28/why-onl

ine-video-is-vital-for-your-2013-content-marketing-objectives/

• http://www.techsmith.com/marketing-video-best-practices.html• http://www.resultswithmarketing.com/video-marketing-for-busine

ss-7-reasons-why-its-good-for-business/

• http://twiggal.com/1425/why-you-must-use-online-video-for-your-business/