How to Survive Until 2020 and Beyond - Fhi zijllstra.pdf · How to Survive Until 2020 and Beyond...

© Siemens AG 2011. All Rights Reserved.

How to Survive Until 2020 and Beyond

Jelle Zijlstra

© Siemens AG 2011. All Rights Reserved.Industry SectorPage 2

Consequence

Market trends

Shift in port folio

Seamless transfer R&D to manufacturing

Drug release based on in-life testing

Shift in business strategy

Shift in channels

Shift in region

Healthcare system

Predictive

Blood testing

Healthcare cards

Preventive

Wellness

Nutrician

Personalized

Combination therapy(drug, diagnostic, delivery)

Compliance monitoring

Participatory Shake up of the market


Flow

Think of rocks and boulders as “waste” because they slow down the water flow. Lean is focused on eliminating these barriers so that water (or process) can flow smoothly without interruptions.


Establishing Siemens as the Leading Industry Software Provider


Choices on business strategy

Increase operating efficiency

Increase flexibility

Reduce product costs / achieve competitive pricing

Produce individual products / address niche markets

Accelerate time-to-market


Raise ceiling

Innovate Conti, RTPR, JIT

Raise floor

Modernize within existing facility

Scout

Data Integration Integrated PLM

Large scale

flexible, high throughput

Small scale

Flexible , 24/7 (integration R&D)

Own Production Outsourcing

Requirements


Modernize

Modernize

Increase Level of Automation

Extend the IT (MES)

Quality by design

Advanced Process Control

….

Production logistics

Utilities

….


Raise ceiling

Conti, Single s, RTPR, JIT

Raise floor


Scout


Large scale


Small scale




•ERP

Automation approach

•Unit A •Unit Y •Unit Z•Unit B

MES

Central Operation

MES

Central Operation

The multidisciplinairy approach

Multidisciplinairy approach

In-line Process TestingIn-line Process Testing

Building M

anagement S

ystemB

uilding Managem

ent System

PATPAT

Tracking & TracingTracking & Tracing

LIMSLIMS

PLMPLM

GMP

Process Instrumentation

Process Instrumentation

Control(DCS / PLC)

Control(DCS / PLC) PATPAT

Process development

Process developmentScada / HMIScada / HMI

MESMES

Engineering

Integrateddesign tools

Integrateddesign tools

PLMPLM

ElectricalElectricalMotion control

Motion control


Innovate

Choised on business strategy

Single use

Continuous manufacturing

Micro processing

Modularize (plug & play)

…

Supply chain improvement


Raise ceiling


Raise floor


Scout


Large scale


Small scale


OwnProduction Outsourcing


Scouting

Scouting the future

Closing the gap between manufacturing & R&D

Integrated product & production Life Cycle Management

…


Raise ceiling


Raise floor


Scout


Large scale


Small scale


OwnProduction Outsourcing


Production life cycle

Production life cycle

Design Engineering

In-stallation

Ope-ration

Main-tenance

Modern-isation

End of life cycle

Effort


Integrated Production Lifecycle Management, Automation Engineering & Maintenance

Plant Life Cycle

Engineering Installation &Commissioning

Operation MaintenanceDesign Modernization& Upgrade

•PROFIBUS

•AS

•ES •OSDCS

Digital Engineering

Process Control System

Asset Management

Maintenance


Manufacturing unitProduction Lifecycle Management

Integrated Production Lifecycle Management

Automationdesign

Production

Industrial Automation

Industrial Power

Factory design

Product design

•PLM

Digital Factory

CAM

CAE

CAD

•Digital collaboration

•Production •Lifecycle Management

Automationsystems

CommunicationDrive systems

Sensors and analyticsManufacturing Execution Systems

Low-voltage control and power supply

Functional automation engineeringPLC programming


Benefits Integrated Production Lifecycle

Integrated Production Lifecycle Management

Factory design

Product design

•PLM

Digital Factory

CAM

CAE

CAD

•Digital collaboration

•Production •Lifecycle Management

Reduces engineering costs byCommon engineering based on standardized data exchangeSingle data input and one-time engineering for common dataReusable engineering units

Reduces plant operation costs byHolistic asset management in one central application Mutual shutdown and commissioning planning

Reduces modernization/upgrade costs byConsistent and complete as-built plant documentationStandardized exchange formats allowing modernization without automation know-howHomogeneous databases with access to all plant-relevant data

Production Lifecycle Management


Integration Production Lifecycle in Product Lifecyc le

Product life cycle

Effort

LeadDevelop.

Pre-clinicalEvaluation

Phase I Phase II Phase III Sub-mission

DiscoveryScreaning

Phase IV


Shift in Product Lifecycle

Product life cycle

Effort

MoleculeDevelop-ment

Sub-mission

Patho –physiology

In life testing


Data available all around

Closing the GapData all around

Data PortalData Portal

MESMES

LabLab PilotPilotDCS / PLCDCS / PLC

ERPERP

Knowledge systemsKnowledge systems

PLMPLM

LIMSLIMS

R&D Manufacturing

PATPAT BatchBatch

Clinical trialsClinical trials


Integration of (R&)D and Manufacturing

Closing the gapShift in business strategyIllu'sPharma_Pagina_06

Data PortalData Portal

MESMES

LabLab PilotPilotDCS / PLCDCS / PLC

ERPERP

Knowledge systemsKnowledge systems

PLMPLM

LIMSLIMS

PATPAT BatchBatch

Clinical trialsClinical trials

R&D Manufacturing


Considering the Value Across the Entire Product Lifecycle…

Process design

Process plan

Process simulations

Plant/line simulations

Human simulations

Packaging

programs & simulations

Virtual commissioning

Quality data

Production

Product requirements

Product concepts

Product alternatives

Product revision

Product simulations

Product specs

Material specs

Engineering BOM

Manufacturing BOM

In-service BOM

Engineering Change Requests

Product


•How do we turn more ideasinto successful products?


Customer values being realized by a seamless Product and Production Life Cycle

2

3

1Engineering

Customer

Production

New Product Requirements

Production Design

Simulation

Commissioning

Operation

Optimization, Maintenance

Product Use

Product Service

Product Design

By transforming your process of innovation

BUILD THE RIGHT PRODUCT

BUILD THE PRODUCT RIGHT

AND

Integrated PLM



2

3

1Engineering

Customer

Production


Production Design

Simulation

Commissioning

Operation


Product Use

Product Service

Product Design

BUILD THE RIGHT PRODUCT1. Timing

2. Function

3. Performance

4. Price

BUILD THE PRODUCT RIGHT

1. Cost

2. Quality

3. Quantity

4. Reliability

5. Availability

6. Sustainability

Integrated PLM



BEFORE

Product and production lifecycles disconnected and

misaligned with unstructured feedback.

AFTER

Product and production lifecycles joint and aligned

in closed-loop disciplines.

“…innovations often happen at the intersection of disciplines”

(Lakhani & Jeppesen, Harvard Business Review, 2007)

2

3

1Engineering

Customer

Production


Production Design

Simulation

Commissioning

Operation


Product Use

Product Service

Product Design

Integrated PLMResult


Introduction of PLM Solutions requires a wide support and good preparation

People

Process

TechnologyImplementation

Management & Technical staff

Specialists

Organisational consequences &Process change management

Maintenance & Support

Expert services


Why are we not using the options


Raise ceiling

Innovate Conti, RTPR, JIT

Raise floor


Scout


Large scale


Small scale



Requirements

Priorities

Wrong people

Wrong story

Wrong time


Tomorrow’s focus must be on complexity management, not simply complexity reduction.”

•“

The Complexity ChallengeA.T. Kearney


Thank You!

Jelle Zijlstra, Branche Manager Life Sciences

Siemens Netherlands+31 (0)6 531 544 [email protected]

Date post:	30-Aug-2018
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How to Survive Until 2020 and Beyond - Fhi zijllstra.pdf · How to Survive Until 2020 and Beyond...

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