Date post: | 01-Nov-2014 |
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Business |
Upload: | ron-medlin |
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Taking The Sting Out Of Cold-Calling
Download Presentation http://slidesha.re/11huYCQ
Taking The Sting Out Of Cold-Calling
3 Step Method To Generate Warm Leads For Your Sales Team
Our Background
Angela Ostroff – V.P. of New Business Development for SearchDog Marketing
Ron Medlin – Founder and CEO of SearchDog Marketing
Today’s Agenda
• Cold Calling + Inbound Marketing – The Difference?•Why add Inbound Marketing to your sales
strategy?• Inbound Marketing Methodology• Step 1 – Get Found• Step 2 – Convert • Step 3 – Analyze• Q & A
Cold Calling + Inbound Marketing: The Ultimate Sales Effort
• Cold Calling works but can be frustrating.• Inbound Marketing warms up leads for your
sales team.• Cold Calling + Inbound Marketing = A happy sales
team!
Inbound Marketing – New Marketing PlaybookWhy add Inbound Marketing to your sales strategy?
Inbound Marketing Is CHEAPER!
Inbound Marketing Is TARGETED!
Inbound Marketing is MEASURABLE!
Inbound Marketing Methodology
• Get Found = Increase Traffic• Convert =
Increase Leads• Analyze =
Measure Results
Step 1 = Get Found
• Get Found = (Blogging, SEO, & Social Media)
Content Drives Lead Generation
How Does Blogging Generate Leads?
• Increases traffic website by
• Increasing search engine Visibility
• Exposure in Social Media
• Builds brand awareness and trust
• Positions your company as an industry expert
• Creates warmer leads that qualify themselves
2 SEO Factors Effecting Rankings
On-Page – 25% Off-Page – 75%
How Does Blogging Help SEO?
• Search engines love fresh content• Makes On-Page Optimization easy• People love fresh content• Other sites link to you because of your content
• Increases the power of overall site
Blog Promotion
Social Media Major Players
LinkedIn Tools You ShouldBe Using
1. Business Profile 2. LinkedIn Answers3. LinkedIn Groups – AWESOME!!4. Networking
Step 2 = Lead Capture & Nurturing
• Convert = Landing Pages & Email Marketing
Call To Action Example
Landing Page Example
Lead Nurturing
Benefits of Lead Nurturing
•Establishes contact quickly•Maintains consistent communication•Warm up and qualify leads for sales team
Step 3 – Analyze & Improve
• Analyze = Measure Results
Metrics: Traffic, Leads, Customers
Dig Deeper To Find What’s Working
Summary
• Cold Calling + Inbound Marketing is a very effective sales strategy!• Inbound Marketing Method – 3 parts• Get Found – Increase traffic via Search Marketing,
Social Media, Blogging, Email Marketing• Convert – Create Offers, Landing Pages, Lead Nurturing• Analyze – All Steps, Find Funnel Weaknesses, Focus
and Improving
Special Offer ForKlpz webinar Attendees!!
FREE 30 Minute Consultation+
Inbound Marketing Assessment
www.SearchDogMarketing.com/klpz-offer
Call Angela at 814-337-2414
Questions??Call Angela at 814-337-2414
Or Visitwww.SearchDogMarketing.com