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How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense,...

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How to Test the Inside of your Head Liz Keogh @lunivore http://lizkeogh.com
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Page 1: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

How to Test the Inside of your Head

Liz Keogh

@lunivore

http://lizkeogh.com

Page 2: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

A story aboutbeing certain

Page 3: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

"Why do these approaches faileven when logic indicates they should prevail?The answer lies in a fundamental assumption

of organizational theory and practice:that a certain level of

predictability and orderexists in the world.“

- Dave Snowden,“A Leader’s Framework for Decision Making”

Page 4: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

EpiphanyApophany

Page 5: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.
Page 6: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.
Page 7: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.
Page 8: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.
Page 9: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

The Innovation Cycle

CommoditiesDifferentiators

Build on

Spoilers

Page 10: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.
Page 11: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Cynefin

Obvious

ComplicatedComplex

Chaotic

With thanks to

David Snowden and Cognitive Edge

sense,categorize,

respond

sense,analyze,respond

probe,sense,

respond

act,sense,

respond

Page 12: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Cynefin

Obvious

ComplicatedComplex

Chaotic

With thanks to

David Snowden and Cognitive Edge

Knownknowns

KnownunknownsUnknown

unknowns

UnknowableUnknowns

Page 13: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Observe data

Filter data

Generate assumptions

Draw conclusions

Build beliefs

Page 14: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.
Page 15: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.
Page 16: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.
Page 17: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Confirmation BiasThink we’re right

Look for validationFeel really good!

Page 18: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Confirmation BiasThink we’re right

Find out we’re notBoo!

Page 19: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Google effect

Apophenia Pareidolia

Confirmation Bias

Actor-Observer

Bias

Illusion of Control

Insensitivity to sample

size

Omission bias

Negativity bias

Naïve cynicism

Fundamental Attribution

Error

System justification

Worse-than-average effect

Illusion of transparency

Trait ascryption

bias

Cryptomnesia

Choice-supportive

biasForer effect

Normalcy bias

Bandwagon effect

Decoy effect

Hyperbolic discounting

Restraint biasStereotyping

Distinction bias

Pseudocertaintyeffect

Pessimism bias

Optimism bias

Moral luck

False consensus

effect

Anchoring

Congruence bias

Overconfidenceeffect

Loss Aversion

159 Cognitive Biases on Wikipedia

Page 20: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Observe data

Filter data

Generate assumptions

Draw conclusions

Build beliefs

Page 21: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Martian channels by Percival Lowell

Page 22: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.
Page 23: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Cynefin

Disorder

With thanks to

David Snowden and Cognitive Edge

Page 24: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

“Nobody loves me.”

Page 25: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

“That’s easy.”

Page 26: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

“We can’t accept thisinto our backlog

withoutclear acceptance criteria.”

Page 27: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Estimating Complexity

5. Nobody has ever done it before

4. Someone outside the org has done it before (probably a competitor)

3. Someone in the company has done it before

2. Someone in the team has done it before

1. We all know how to do it.

Page 28: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Estimating Complexity5 4 3

2

1

Page 29: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Cynefin

Complex

With thanks to

David Snowden and Cognitive Edge

probe,sense,

respond

Page 30: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

A Safe-To-Fail Probe has…

A way of knowing it’s succeeding

A way of knowing it’s failing

A way of dampening it

A way of amplifying it

Coherence

@lunivore

Page 31: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Coherence

A realistic reasonfor thinking the probe

might have apositive impact

Can you give me an example?

@lunivore

Page 32: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Examples

Given a context

When an event happens

Then an outcome should occur

Page 33: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Well-formed outcomesVision

HearingSmellTaste

SensationKinesthetic

Propriaception

@lunivore

Page 34: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

In high uncertainty…

…scenarios providecoherence,

nottests

@lunivore

Page 35: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Coherence

Given my boyfriend and Ihave been going out for four years

When we move in with each other

Then we should be even happier together.

@lunivore

Page 36: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Success Scenarios

Given my boyfriend and Ihave been going out for four years

When we move in with each other

Then we should be as happy as we were,And save loads of money.

@lunivore

Page 37: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Multiple success scenarios

Ensures you’re not hung up onone outcome

Makes it more likely that you’ll consider

failure

@lunivore

Page 38: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Failure Scenarios

Given my boyfriend and Ihave been going out for four yearsWhen we move in with each other

Then we might get oneach other’s nerves.

@lunivore

Page 39: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

“That won’t work because…”

Page 40: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

A Safe-To-Fail Probe has…

A way of knowing it’s succeedingA way of knowing it’s failing

A way of dampening itA way of amplifying it

Coherence A way of avoiding failure completely

@lunivore

Page 41: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

The Probe

“How about we try itfor 1 year

as an experiment?”

@lunivore

Page 42: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Making it Safe to Fail

Ritual Dissent

Ask a Tester!

@lunivore

Page 43: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

The Palchinsky PrinciplesSeek out new ideas and try new things

When trying something new,do it on a scale where

failure is survivable

Seek out feedbackand learn from your mistakes

as you go along

@lunivore

Page 44: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Solving Wicked Problems

Oblique

Naive

@lunivore

Page 45: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.
Page 46: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

The Shallow Dive into Chaos

shallow diveInto chaos

Page 47: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Name three wayswe come to consensus

“Voting.”

“Polling.”

“Yeah, I’ll go with polling too.”

Page 48: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Silent WorkChanging

code causestoo many

bugs

Code base

hard to

work with

Too muchtechnical

debt

The buildis tooslow

Unit testsreally

helped me

Taking time torefactor made

my storyeasier

Page 49: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.
Page 50: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Write afailing

test

Make it pass

Refactor

New behaviour

Page 51: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Refactor

Existing behaviour

and anchorwhat you value!

Page 52: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Number 1 rule offeedback:

Anchor what you value!

Page 53: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Existing behaviour

Write afailing

test

Refactorand anchor

what you value!

New behaviour

Page 54: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Existing behaviour

Write afailing

test

Refactorand anchor

what you value!

New behaviour

Make it pass

Describedesired

behaviour

Changethe

behaviour

Page 55: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

The sandwich model

Start with something good

Say something bad

Finish with something good

Page 56: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

The sandwich model done right

Anchor what you value

Describe desired behaviour

THEN change the behaviour

(People can do this bit themselves!)

Page 57: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.
Page 58: How to Test the Inside of your Head · 2019-07-25 · David Snowden and Cognitive Edge sense, categorize, respond sense, analyze, respond probe, sense, respond act, sense, respond.

Liz [email protected]@lunivore


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