How to turn your employees intoBRAND AMBASSADORS

I. Why is Social Media Branding an opportunity?

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1 2 3

2.671BILLION

ACTIVE SOCIAL MEDIA USERS

Lots of opportunities to reach relevant audiences.

2.438BILLION

ACTIVE MOBILE SOCIAL USERS

2 HOURS

TIME SPENT ON SOCIAL MEDIA EACH DAY

If your employees love your company, everybody will !

It’s a valuable source of information about your company

83%

PEOPLE STATING THEY TRUST ONLINE RECOMMENDATIONS FROM FRIENDS AND

RELATIVES

II. Why do employees tend not to engage into it?

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Study based on 354 respondents, French, German, Russian and Eastern European multinational company employees.

Minimum age

• Employees’ ages and their social media usage

77% use at least one social media platform

Average age

Maximum age

Lack of understandingof the corporate strategy

Unawarenessof employee’s social media activity

Employees’ discomfortwith social media use at work

Lack ofrewards / incentives

Boundaries between personal and professional spheres specific to each

countries/culture.

22 39 59

Confusion from social media policy

• Factors of disengagement

1 2 3 4 5

III. How to encourage your employees into “sharing the love?”

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Tell them what it is1

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Corporate Branding

Unique image of the organization

Paramountof brand image

PositiveInteractions desired

Different views of the organization

Internalization of brand image

Constructive Interactions desired

New Process in progress

Employee Branding

Tell them why it matters 2

IV. How to start an Employee Branding process?

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Provide assistance1EMPOWER A STABLE OF EMPLOYEE ADVOCATES

Digital natives are able to remove the psychologic barriers on social media use and build a collective digital culture.

● Encourage advocate generation

● Launch learning sessions

● Organise social media tools workshops

example : The Reverse Mentoring by World Of Digits

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Create relevant & easy to share content

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● Share the information

● Update frequently

● Use easy-to-read/digest format and if possible, do it live

OUTLINE BOUNDARIES OF EMPLOYEE’S MEDIA PROCESS

Employees must feel responsible for the company’s success, policy guidelines must be spread company wide and the use of social media moderated/monitored.

example : Online content library by World Of Digits

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Unite with your Employees 3

● Shape the social media strategy

● Encourage initiatives

● To blur the professional / personal boundaries among employees

FOSTER BRAND ENGAGEMENT

Identification with the brand will be created by psychological attachment and loyalty from your employees, the ability to safely voice their opinions, understanding the brand promises, create and caring for the brand community

example : Build your personal innovative communication tool with World Of Digits

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Reward employee’s voice 4

● Follow and support employees’ actions

● Set reward system

● Show gratefulness

REWARD EMPLOYEE BRANDING

Be thankful for the support they’re giving you, set company wide reward success, listen to their feedbacks, respect the personal ways of expression of every employees and as well as the work/privacy boundary

example : Reward process by World Of Digits

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Assessing Employee Branding behaviors

1. WORD OF MOUTHSpeak positively about the company, praise the achievements, refrain from sharing criticism online

12. EMPLOYEEENDORSEMENTFollow and be your employee’s fan, respond constructively to criticism

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3. SHARING WITH EMPLOYEESPass the info along, like and share (from and to) employee’s pages/walls

34. EMPLOYEE CULTUREBehave according to the brand’s values, connect with related topics, keep in mind not to harm the employee (reputation, career, ambiance, etc)

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How to get employees to nurture the brand engagement ?

Recognize

the value employee brand ambassadors

bring into social medias

Encourage

younger employees to share their skills with

seniors employees

Train

employees on the importance of a

social media presence

WE BELIEVE LIFE SHOULD BE MADE OF GREAT DIGITAL EXPERIENCES

Lorenzo del MarmolCo-Founder & Manager

ldm@worldofdigits.com+32 477 720 430

Contact us for more information

THANK YOU

Camille LaineDigital Project Manager