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How To Turn Your Startup Into a Lean Marketing Machine

Date post: 21-Feb-2017
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@eAliMohsen

ARE YOU A MARKETER?

LEAN MARKETING FOR STARTUPS

MARKETING USED TO BE EXPENSIVE.

AND RESULTS ARE

UNCERTAIN.

TODAY MARKETING IS ACCESSIBLE.

AND RESULTS CAN BE MEASURED ON THE FLY.

BUT WAIT..

IT WAS NEVER ONLY ABOUT MARKETING

IT IS NOT SOMETHING YOU HAVE TO DO.

IT’S SOMETHING YOU HAVE TO LEARN AND

IMPROVE.

STOP MARKETING IF YOUR PRODUCT

SUCKS 💩

“YOU WILL NEVER FAIL IF YOU DON’T DO ANYTHING”

🔨 BUILD

📉 MEASURE

📖 LEARN

FOUNDATION

% MOVE FAST

👀 STAY FOCUSED

📋 PRIORITIZE

RULES

👶 TEST SMALL

💬 GET FEEDBACK

🔧 CHANGE OFTEN

ACTION

Remember

TEST, TEST, TEST

GROWTH HACKING

TECHNIQUES

WHO IS DOING IT? Facebook, Twitter, AirBnb, StumbleUpon, Zynga, Dropbox,

Reddit and LinkedIn

GROWTH HACKING analytical, inexpensive, creative and innovative ways to

exponentially grow company’s customer base.

SO YOU WANNA BE

A GROWTH HACKER?

growth hacker (noun) - one whose passion and focus

is pushing a metric through use

of a testable and scalable methodology.

IT BEGINS WITH PRODUCT MARKET FIT

Growth Hacking has marketing goals “driven by product instincts.”

FIND YOUR GROWTH HACK

Spotify, it was Facebook integration.

AirBnb, it was hijacking Craigslist to get new users and traffic.

Hotmail, it was Get Free E-mail signature.

Dropbox, it was referring friends to get more storage.

THE VIRAL EFFECT

“A product goes viral through baking in growth

mechanics, through testing and data-based creativity — it

is hardly ever random,”

EXPERIMENT

RETAIN

OPTIMIZE

REPEAT

LIFECYCLE

METRICS THAT MATTER

CLICK THROUGH RATE (CTR)

COST PER VIEW (CPV)

COST PER 1K IMPRESSIONS (CPM)

COST PER CLICK (CPC)

COST PER CONVERSION (CPCV)

COST PER LEAD (CPL)

Measure Ads

BOUNCE RATE

CONVERSION RATE

AUDIENCE

ACQUISITION CHANNELS

BEHAVIOR

RETENTION

Measure Web

REACH

ENGAGEMENT

SENTIEMENT

Measure Social

DAILY ACTIVE USERS (DAU)

WEEKLY ACTIVE USERS (WAU)

MONTHLY ACTIVE USERS (MAU)

RETENTION RATE

CHURN RATE

Measure Users

CLTV is the value a customer contributes to your business over the entire lifetime at your company

Marketing: How much should I spend to acquire a customer? Product: How can I offer products and services tailored for my best customers? Customer Support: How much should I spend to service and retain a customer? Sales: What types of customers should sales reps spend the most time on trying to acquire?

Customer LifeTime Value (CLTV)

• How Engaged Are Your Users?

• How Much is Each User Worth (and How Much

Does it Cost to Acquire One)?

• What Is Your Growth Rate?

WHAT MATTERS AT THE END

TOOLS NOT FOR FOOLS

Semalt (Track Rankings)

Google Keyword Tool

MOZ (Monitor Competitors)

Raven (On-page SEO)

SEO

App Annie

SearchMan

Mobile Action

Gummicube

ASO

AnyGrowth (Twitter E-mails)

Skrapp (LinkedIn E-mails)

SumoMe (Website Popup)

HelloBar (Website Popup)

LEADS GENERATION

IFTTT (Automate stuff)

CrowdFire (Auto welcome twitter followers)

Instagress (Instagram auto follow, like & comment)

Sendible (Twitter Auto Reply)

MARKETING AUTOMATION

MailChimp (Newsletters)

Drip (Drip Campaigns)

customer.io (Messages based on activity)

E-mail Marketing

Fabric

MixPanel

Appstore Analytics

Google Play Analytics

MOBILE ANALYTICS

Google Analytics

Optimizely

Kissinsights

CrazyEgg (Heatmap)

WEB ANALYTICS

Buffer

CrowdBabble

SOCIAL ANALYTICS

growthtools.io

startupstash.com

producthunt.com

MORE TOOLS

READ


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