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*Or – all you wanted to know about Twitter, but were afraid to ask
Abel Communications
Twitter Training*A step by step guide
October 2009
Tweet-Agenda
1 What is Twitter?
2 How to Tweet?
3 Twitter Goal: Customer Relations
4 Twitter Goal: Product, Promotion & Sales
5 Twitter Goal: Crisis Management
6 Twitter Goal: Reputation Management
7 Twitter Do’s & Don’ts
8 Twitter tools
What is Twitter?
What is Twitter?
The simple answer:Twitter is a micro-blogging solution that gives you 140 characters to answer the question “What are you doing?”
What is Twitter?
The more accurate answer is:Twitter is a micro-blogging tool that gives you 140 characters to:•Create content•Engage in conversation•Connect with others
How to Tweet
Basics@
RT
#
DM
Basics Cont…
•Follow people by clicking “Follow” on their profile page•“Message” shows they are following back
Bio
• Use key words in bio• Create a clear description• Name• URL• Profile picture
What to Tweet?
• Articles (URLs) from blogs / online magazines
• RT’s from Tweeters you want to follow you
• Answer people
• Interesting things you want your followers to know
General Rules
• 12 to 1 (give more than you ask for)
• Tweet before following• Better to have more
followers than follow• Don’t spam• Use less than 140
characters
• Always answer back
Twitter Goal: Customer Relations
Twitter Goal: Customer relations
• Engage with customers• Humanize your brand• Build loyalty• Have key customer relation personalities that people can identify with your brand
Twitter Goal: Customer Relations
• Offer troubleshooting tips• Online resources• New product info
Twitter Goal: Product, Promotion & Sales
Product, Promotion & Sales
• Links to promos• Discount codes for sales• Blog post updates• Tweet from events
Promotion Basics
• Tweet at least 3x daily at spread out intervals.
• Offer Twitter-only exclusives
• Keep content relevant to your products & industry
Twitter Goal:
Crisis Management
Crisis Management
• Direct line with customers to announce recalls or issues • Increases transparency• Builds trust
Twitter Goal: Reputation Management
Reputation Management
• Give customers a direct look at your corporate values• Industry news• Thought leadership
Twitter Do’s & Don’ts
DO
• DO find out what people are saying about your company.
• DO set up an RSS feed Twitter searches.
• DO follow key contributors, customers & potential customers.
• DO check @’s and DMs regularly & answer them!
• DO be dedicated to Twitter
More DO’s
• DO watch what your competition is doing
• DO follow Twitterers with similar interests
• DO use Twitter to start a conversation
• DO add your Twitter ID to your email signature
• DON’T automatic DM
DON’T
DON’T SPAM
Twitter tools
Tools
• http://friendorfollow.com/ - Management
• http://www.refollow.com/ - Management
• http://twitter-friends.com/ - Analytics
• http://www.TwitterGrader.com - Analytics
• http://www.tweetscan.com - Search
• http://www.twitpic.com - Post pictures
• http://www.twitterholic.com - Ranking
More Tools
• http://bit.ly – Shorten URLs
• http://www.tweetscan.com – Search
• http://search.twitter.com - Search
• http://www.twicpic.com - Post pictures
• http://www.twitterholic.com - Ranking http://www.socialoomph.com/ - loads of options from finding followers, figuring influence, etc.
Apps to Tweet From
• http://hootsuite.com/ - Multiple accounts
• http://www.tweetdeck.com – My favorite
• http://www.seesmic.com
• http://www.twhirl.org/
Finding Tweeters of Interest
• http://www.twibes.com/
• http://tweepml.org/
• http://www.twellow.com/
• http://twitdir.com/search_lite.php
• http://www.wefollow.com
• http://twittgeek.com/ - Automatic follow tool
Thank you
CONTACT
Shira Abel-ShvoPrincipal
Abel Communications
p +972 (0)4 639-8537