By Chris Evernden and Tim Groot from Nodes.

MASTERCLASS: HOW TO USE BEACONS TO CREATE A BETTER MUSEUM EXPERIENCE

WE BUILD AWESOME DIGITAL STUFF

THE BRANDS WE WORK WITH

Interactive tablet storybook app with hand puppet recognition

Libero

Augmented reality scavenger hunt with millions of virtual footballsFaxe Kondi

WHAT IS BEACON TECHNOLOGY?

Hardware Technology Apple Technology

Beacons Bluetooth Low Energy

iBeacon

BEACONS ARE ONLY PART OF THE DIGITAL EXPERIENCE

BEACON CASE STUDIES

http://youtube.com/v/OlvjzQJGDnY

NIVEA PROTEGE - FCB BRAZILBeacons are proximity not location.

http://youtube.com/v/UuErJAPeaqU

Send users relevant information.

Getting users into the merchandise shop and restaurant with attractive offers.

MAJOR LEAGUE BASEBALL - BEACONS AT CITI FIELD

VAARWATER APP

VAARWATER APP

NOTIFIED WHEN WALKING PASSED BAR

REDEEM VOUCHER AT THE BAR

SHARE VOUCHER WITH FRIENDS

KEY TAKEAWAYS FROM CASE STUDIES

Beacons are proximity NOT location

Give users extra information on items they are close to.

Drive sales of merchandise and gift shops with targeted notifications

Get valuable insights into the behaviour of people within buildings and spaces

MUSEUMS & BEACONS

1. PERSONAL MUSEUM GUIDE

1. PERSONAL MUSEUM GUIDE

1. PERSONAL MUSEUM GUIDE

2. HEAT MAPS

3. DRIVE SALES

4. ANALYTICS ABOUT VISITOR BEHAVIOR

THE USER PROFILE

1. Personalised gift shop vouchers

2. Better distribution of people in museums

3. Personalised recommendations for future exhibitions

THANK YOU

WE WOULD LOVE TO BUILD SOMETHING AWESOME TOGETHER.

Tim Groot

Account Manager

tigr@nodesagency.com

+44 7472 734419

www.nodesagency.com

Chris Evernden

Mobile Advisor

chev@nodesagency.com

+44 7585 115 367

www.nodesagency.com