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Hana Abaza Director of Marketing LIGHTS, CAMERA, CALL-TO- ACTION! HOW TO USE CALL-TO-ACTIONS IN YOUR CONTENT MARKETING #uberflip
Hana AbazaDirector of Marketing
LIGHTS, CAMERA, CALL-TO-ACTION!
HOW TO USE CALL-TO-ACTIONS IN YOUR CONTENT MARKETING
#uberflip
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
#uberflip
HOUSEKEEPINGQ & A at the end of the webinar.
We’ll send the recording!
Stick around for an Uberflip demo
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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WHAT IS A CALL-TO-ACTION?
A call-to-action (a.k.a. CTA) is a button,
text link or image that prompts a visitor,
lead or customer to take action.
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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Types of Actions
Buy a product
Signup for a service
Subscribe to something
Download an eBook
Register for a Webinar
Apply for membership
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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Types of CTAs for Your Content Marketing
Button / Image CTA
Pop-up / Overlay CTA
In line (Content)
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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SALES SITE
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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POP-UP (OFFER)
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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POP-UP (SUBSCRIBE)
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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TOP 5 PROBLEMS WITH CTAs IN CONTENT MARKETING
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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1. CTA is non-existent
2. CTAs are static
3. No thought to placement
4. Don’t sync with marketing tools
5. Not easy to update (without a
developer)
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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Design
Color and contrast
Negative space
Visual Hierarchy
Sense of urgency
Communicate value
BASIC ELEMENTS OF AN EFFECTIVE CTA
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
#uberflip
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
#uberflip
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
#uberflip
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
#uberflip
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
#uberflip
CRITICAL ELEMENTS WHEN USING CTAs IN CONTENT MARKERING
Content to CTA Match
Contextual CTAs
Contextual Placement
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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Advanced Marketing With Smart Filters eBook:
10 beginnermarketer tips
GO TO EBOOK
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
#uberflip
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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Here’s what we do…
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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Q & A
