Date post: | 11-Apr-2017 |
Category: |
Marketing |
Upload: | search-marketing-expo-smx |
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#SMX #13B @stevejweiss212How to use Facebook DPA ads to boost your revenue
Fun (And Profit!) with Dynamic Ads
#SMX #13B @stevejweiss212How to use Facebook DPA ads to boost your revenue
Fun (And Profit!) with Dynamic Ads
#SMX #13B @stevejweiss212
●Serve people ads dynamically based on their activity in your ecommerce store
●Automate product remarketing, cross-sell and upsell ads
●Save significant time on ad creation, monitoring and optimization
Facebook Dynamic Ads - THE Solution for Remarketing
#SMX #13B @stevejweiss212
●Advertisers will soon be able to use dynamic product ads for cold audiences
●Facebook will show product catalog ads to users who have been browsing for similar items▪ Example: Your store sells dresses. Facebook will deliver your ads to
users who have been shopping for dresses on other websites
NEW: Dynamic Ads for prospecting
#SMX #13B @stevejweiss212
●Ads are templated using merge tag-esque formatting with product feed data
●Ads are delivered based on if/then-based triggers
How Dynamic Ads Work
#SMX #13B @stevejweiss212
Segment audiences based on
●Products Viewed/Added to Cart
●How recently they’ve performed a specific action
Tailor your ads and bidding strategy for each type of user
Advanced Audience Segmentation Strategies
#SMX #13B @stevejweiss212
Main steps in the funnel:
●Viewed product
●Added to cart
●Purchased
Purchase Cycle
#SMX #13B @stevejweiss212
Time segments:
●1 Day (added to cart and view content)
●7 Days (added to cart and view content)
●14+ Days (added to cart and view content)
Recency
#SMX #13B @stevejweiss212
▪ Make images look native to Instagram
–Use existing Instagram images, influencer content and similar creative in your product feed
▪ Maximize reach to highest-intent audiences
Leverage DPA Ads on Instagram
#SMX #13B @stevejweiss212
Split test:
●Information formatting
●Ad copy
●Images
Optimizing Your Product Feed
#SMX #13B @stevejweiss212
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THANK YOU! SEE YOU AT THE NEXT #SMX