How Facebook helps

turn little into big

Heads up1. Is Facebook right for you?

2. Are your customers using it?

3. Is it right for your business?

4. What’s your Facebook goal?

5. How local businesses are booming on Facebook

6. How you can start using Facebook successfully

Is it right for you?

Are your customers using Facebook?

If they are…

• Young Aged 20 – 29

• Female 58% of UK Facebook users

• Have Internet access – 77% of UK households

• Buy online – Over 66% UK adults 2011

Then yes they are!

Is Facebook right for your business?

Is your business cool?

Is your business easy to Like?

Is it easy for your customers to talk about your company to their friends?

Which businesses do best?

B2C - Business to Consumer

Arts & CraftsNon-essential Retail Fashion & Beauty Leisure & Tourism

Broadcasting Music

Membership Orgs Charities

Which businesses do worst?

B2B - Business to Business

AgriculturalBanking & Finance

Heavy IndustryManufacturing

Professional Services

Exceptions: Design & Graphics

Large corporates – engage with staffAny others?

What’s your Facebook goal?

Clear business aim

• Attract more leads• Raise your business profile• Build an online community• Increase membership• Share information• Sell your products/services• Build your Newsletter list• Demonstrate your product/service

Local businesses booming on Facebook

Attract more leads

Run a competition like Spaseekers

Raise your profile

By sharing photo’s like Eastnor Pottery

Build an online Community

Share your expertise & be chatty like Our Lizzy

Increase Membership

Share good news, members & customer information like Visit Herefordshire

Sell your products/services

Create a Special Offers page like The Clip Joint

Sell directly from Facebook

Use a free App like “Payment” or Paypal’s Adaptive Payments API

Build your Newsletter List

Increase your newsletter reach by having a Newsletter Signup

Do something different

Demonstrate your products & services like Katherine Baxter

How to use Facebook successfully

What’s your Facebook Strategy?

Choose one goal

• Find more prospects• Local business networking• Keep informed• Research what clients want• Update clients• Develop customer relations• Answer customer questions• Sell directly• Sales promotions• Promote an event

If Facebook is the right fit for your business

Goal Pick one aim with a measurable targetMessage What info do my customers need/want?Strategy Who & how often (3 x 30mins)Test Have a go, share, engage, commentMeasure Did it work? Improve…

Summary & Strategy

Get people talking about you

By updating regularly with interesting news like Holywell Spring Water

Varied & Interesting

Keep it lively & entertaining by adding photo’s, videos and podcasts like Muddy Boots

Have a bit of fun

Show your personality by sharing your sense of community and humour like Clarkewood Consulting

Did it work?

Use Facebook Insights to measure: Likes, shares and content quality

Q/A

Who thinks they might give Facebook a go for their business?

For more info• Register online - for our Facebook Workshop

Inventiveworkshops.com 15th Feb 10.00am – 1.00pm Swan at Whittington

• Like my Facebook page - facebook.com/coldicotttraining

• Follow me on Twitter – twitter.com/helencoldicott

• Connect on LinkedIn – Helen Coldicott

• Call me - for some Social Media Advice 01905 23902

Helen Coldicott

www.coldicottfreelancetraining.com

Call to discuss your training today 01905 23902

Facebook Tips

Bonus slides…

Competition tips 

You must use an app!

What’s your aim?

What’s a great prize?

Will they share it?

Sharing photo tips 

Nice photos!

Ask permission first

Having a nice time

Create an album

Send an email

Ask them to share

Tips on interacting

Relevant to them!

Choose hot news topicsWhat’s new or in season?

Seasonal advice & tipsSound bites and controversial headlines

Thought provoking factsVary it by using video’s, jokes & photo’s

Comment on other pagesShare relevant events & blogs

On your business page!

How to get people talking about you?

Update regularly

Take part, join in and share the news

Reply to any comments

Thank people

People like good news stories

Things that are easy to comment on

Measure & improve