How to use facebook for you business

FACEBOOK FOR BUSINESS Using Facebook To Effectively Promote Your Business by BusinessPlus

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COPYRIGHT © 2013 BUSINESSPLUS SERVICES. REACH US ON [email protected] AND +2347032639634 3

TABLE OF CONTENTS How to Create Facebook Ads ........................................................................... 4

Facebook Advertising: What You Should and Should Not Do ..................... 7

Using Facebook to Increase Revenue: Easy Steps to Get Started ............ 10

Creating a Positive Image with the Help of Facebook ................................ 12

The Power of Facebook Advertising .................................................................14

Using Facebook to Create Buzz for Your Business ........................................ 17

How Your Business Can Get the Most Out of Facebook ...............................19

Making the Facebook Page of Your Business Stand Out ............................. 21

Things to Consider When Using Facebook for Business ............................... 23

5 Reasons Why Facebook is an Effective Marketing Tool........................... 25

Some Of Our Footprints For web and social media …………........…... 28


CHAPTER 1HOW TO CREATE FACEBOOK ADS THAT WILL GREATLY INCREASE YOUR BOTTO M LINE


It’s a dog eat dog world out there, and while the Internet has opened many opportunities for people to earn money online, it hasalso made the competition a lot tougher, especially for small businesses that have very limited funds compared to establishedcorporations that have pretty much controlled the online market. But just because the powerful companies are running the show, itdoes not mean the little guys will have a dismal chance of succeeding. If you use the right advertising channel, you could stand toearn a fortune on the Internet no matter what type of business you have.

Facebook is one of the most widely used advertising channels today. It boasts of having 955 million active users around the world.Statistics show that approximately 50% of people living the United States access Facebook, and considering that only 60% ofresidents actually use the Internet, this is an impressive feat for Mark Zuckerburg and his company.

Using Facebook advertising will give you a significantly wider market reach, and it will also cost a lot less to use it as compared toother PPC campaigns. BUT, a very important thing you need to remember is that just because you have Facebook ads showing inmillions of newsfeeds does not automatically translate to a high ROI. You have to make sure your advertisement is actuallyeffective for the audience you are targeting. Case in point, your Google Adwords ad might not work effectively if you use thesame one for your Facebook ad, and vice versa.

That said, knowing how to create effective Facebook ads is vital to the success of your campaign. So, here are the things you needto do:

Determine your goal. Why do you want to advertise in the first place? Is it because you want to get more people to like yourBusiness page? Or is it because you want to increase your sales? The rule of thumb is to use one ad for each goal.


Create a compelling ad copy. Make sure your copy is accurate, easy to understand, and should provide a strongcall to action.

Include an interesting photo. The photo or image that you choose should inspire Facebook users to give your ad asecond look. After all, it’s the photo that will actually catch their attention.

When your ads are ready, set the criteria on who should view them. Targeting is necessary so you won’t waste yourmoney showing your ads to people who will have very little chance of buying your product or using your service.Moreover, set a budget for your Facebook advertising campaign and don’t go overboard on this. Start slow and keepyour daily budget low so that any mistake you make will not be costly. Remember that you can and will make mistakesas you go along. Some ads will work and some won’t. The key is to know which ads you should put your money on, andthis is something you will learn over time.


CHAPTER 2:FACEBOOK ADVERTISING: WHAT YOU SHOULD AND SHOULD NOT DO IT’S


It’s no secret: Facebook is a key player in online advertising. Countless businesses have resorted to putting up Facebook ads in order to gain a biggermarket share, and increase their profits. But a common mistake that people make is assuming that since they have invested money on this medium, theirsales will automatically skyrocket. This is hardly the case. There are rules you need to follow, and strategies you need to implement before you canreap the benefits of Facebook advertising.

What You Should Do

1. Determine your marketing objectives. Knowing what they are will help you decide on which metrics to use in order to find out if your campaign isworking.

2. Know who your audience are. Facebook is an advertising channel that will allow you to target your ads to the specific group of people that will takeinterest in your brand. Know who they are so you can target your ads correctly otherwise you will only be throwing your money away.

3. Be creative with your ads. You will still be competing with others in the same market so every time your ad is showing, make it count. You can give anexclusive offer to people that they will not be able to find anywhere else and for sure this will grab their attention.

4. Change your ads once in a while. Creating multiple variations can make a major difference and will likely get you more clicks. Updating andchecking on them regularly is also important to make sure everything’s working, as they should, and that the ad leads people to the right pages.

What You Should Not Do

1. Don’t use boring or generic images for your ads. Instead of using logos and stock photos, you will get a better response if you use a more“personalized” image.

2. Don’t forget your business page. You might be too caught up in coming up with the best advertisements that you forget to update your page. This isa mistake that will have dire consequences. Even if you get thousands of likes every week, if your page looks abandoned, with little to no interactionbetween you and your fans, then they will “unlike” your page eventually.

3. Don’t use the ads to directly sell something. Facebook is not an online marketplace like eBay or Amazon. People access Facebook to interact withtheir friends and family


so if your ad looks like a glaring sales page, then you will not be able to get the results you want. Getting “Likes” and “Shares” willgive you a more favorable outcome.

4. Don’t spend more than what your budget allows. Some businesses might be tempted to spend big bucks on advertising withouteven analyzing if their ads are working. Start with a small budget until such time you are already able to identify the ads that arebringing in more clicks. And even then, you should still be careful with your spending.

You might be spending more than what you really need to.


FACEBOOK PHENOMENON

• 1.06 billion—Total number of users worldwide

• 680 million—Total number of mobile users worldwide

• 618 million—Total number of daily active users

• 141.5 —Average number of friends per user

• 240 billion—Total number of uploaded photographs

• 350 million—Average number of photographs/DAY

• 20 minutes—Average time spent per visit

• 1.24 trillion—Number of minutes on Facebook/DAY

DO YOU KNOW THAT?

CHAPTER 3


Using Facebook to Increase Revenue: Easy Steps to Get Started

The power of social media cannot be undermined, and when you consider the 955 million users that Facebook has, as of right now, you have to really befoolish not to use it in building and growing your business. Facebook users average about 3.2 billion “likes” and comments every single day. Imagine theimpact it would have on your business if you were to establish a strong presence from this social network.

But how exactly can you use Facebook for your business?

The good news is that even a startup business can take advantage of it. Why? Because it’s free! You don’t have to invest a sizeable amount of money formarketing like you would when advertising via other methods. Instead of paying for airtime or billboards and even website advertising space, you can reachout to a wide market at zero cost. Obviously, this does not mean it won’t require some effort on your part. You would have to invest time and effort to buildyour presence on Facebook, and later on, when you can afford it, you can always hire someone to do the job for you.

To get you started, here are the things you need to do:

First, you need to create your Facebook page. To do this, you have to pick a category and choose the appropriate page name. Most pages use their business name but it’s not a must. You also need to add a logo or image to your page and this is important because people often remember businesses through the image that they place on their Facebook page. Adding a short profile message and a website address is also recommended.

Once you’ve created your page, the next thing you need to do is to connect with your potential market. How do you do this? There are several ways to connect with people but for starters, you can always begin by inviting friends and family members to “like” your page, and then encourage them to tell their friends, too. But if you want to connect to a larger group of people quickly, then you can opt to create ads for your page. This option’s not free but it is well worth your money.

You will get more and more page likes everyday and your next task is to engage your audience so that you will win their loyalty. Talk to them and post content regularly. Studies have shown that photos, videos, and stories shared in Facebook are very effective in engaging people so use this to your advantage. The toughest aspect of using Facebook for your business is really in keeping your audience interested on your page, so you really have to put a lot of hard work into this.

And finally, you also need to influence your fans’ friends. To do this, you can offer promotions and deals that your fans will want to share to their friends. Interacting with your fans will also help because when they comment on your page, their friends can see this on their newsfeed. They will in turn become curious and will click on your page.

Using Facebook for your business is vital to your success. Don’t wait until it’s too late. Create your business page today.


CHAPTER 4


Creating a Positive Image with the Help of Facebook

Shopping, paying the bills and making travel arrangements are now being done online. Distance is also no longer a major concern because people can communicatefaster via email, instant messaging, and video conferencing. Without a doubt, the Internet has improved people’s lives and the way they do things.

But the impact of the Internet does not stop there. It has also changed the way individuals and organizations do business nowadays. In fact, just about anyone with anentrepreneurial mind can put up a business online, even without a large investment to get things rolling. Dropshipping, for example, does not require huge upfrontcapital investments. If you have a website and have formed a partnership with a trustworthy dropshipper, you can be on your way to earning a fortune in thisindustry!

The Internet has also paved the way for the creation of the “online community.” People frequent forums and blog sites, and they interact with each other, discussingjust about every topic you can think of. The rise of social networks like Facebook has also made quite an impact among numerous businesses because not only does ithelp widen their reach but it has also created an avenue for them to reach out to their target audience, in a way that will foster customer loyalty.

Oftentimes, you will come across negative feedback and reviews in various online communities and these are mostly coming from people who have had a badexperience with a particular product, service, or company. These things can hurt a business, and if no action is done on the part of the company then it could verywell lose many customers. If you value your customers as much as you value your company, then you need to make sure you take the necessary steps to build a goodimage.

Facebook is a very effective medium to use when it comes to creating a positive image for your company. If you have not taken advantage of this social network yet,then it’s about time that you do. What’s great about Facebook is that it gives you the opportunity to interact with your customers (or potential customers for thatmatter) and it also allows you to air your side of the story should there be any complaint against your business. If you have a Facebook page already, or areconsidering setting one up, here are some tips to help you in creating a positive image:

1. Always have the genuine desire to help and please your customers. Interact with them on your page with the intention of providing solutions or appeasingdisgruntled customers.

2. Listen to their side of the story. For all you know, they really do have a valid reason to complain. Don’t be quick to react. You will likely come across emotionallycharged customers so don’t be tempted to react negatively during their outbursts.

3. Give them options. Having options is so much better than saying, “sorry I can’t help you with your problem” and most customers can be appeased by it.

It takes time to build a positive image, especially if yours has been tainted with a number of complaints made against you. But by using Facebook to let yourcustomers know that you value them and care about their opinion, you will slowly but steadily gain back the respect and trust of your market, and even yourcompetitors.


CHAPTER 5


The Power of Facebook Advertising


Using pay-per-click campaigns is an excellent way to get customers. However, it can also cost you money… and a lot of it. You see,

PPC marketing campaigns like Adwords do not guarantee a high return on your investment, mainly because many people who click on

these ads are not necessarily your target market. So you might end up getting a lot of traffic to your site, but only a small percentage

of these visitors will have the intention to buy.

If you are looking for an effective way to advertise your business online, you ought to consider Facebook advertising. The ads that

appear on Facebook are more targeted because you can set your own criteria, in terms of where these ads will appear. So, if you run

a gaming console repair business in Cleveland, Ohio, you can set the criteria to target Facebook users who are interested in video

gaming (most likely male) and are living in Cleveland. Facebook can do this because it uses a highly sophisticated technology capable

of geographic, demographic, and interest-targeting.

Facebook advertising can help your business succeed in many ways. Not only does it help you gain a wide market reach by building a

huge fan base but it can also bring targeted traffic to your website. Facebook can do the following:

1. Increase brand awareness. With ads being visible to millions of Facebook users, naturally, more and more people will know about

your business. There are almost 1B active Facebook users today and tapping even just a small percentage of this number can drive

massive traffic to your site.

2. Cheaper than Google Adwords. Facebook advertising average CPC is only 1/3 of the average Adwords CPC. When you are a

startup business or a small business, the difference in pricing can have a significant effect on your profits.

3. Offers a lot of potential. This is especially true for businesses that have become active in social media platforms. If you are creative

and have a lot of time to devote to building a strong presence on Facebook, you could very well increase your bottom line by focusing

on this major advertising channel alone.

The power of Facebook advertising cannot be questioned, but still, it is not for everyone. Your best course of action is to carefullychoose which among the channels would suit you best and strive to excel in it. Some questions you might want to ask yourself beforemaking a decision are:

How much am I willing to spend on advertising?

Where can I get the majority of my customers?

What is my priority right now—is it to increase my revenue or simply to get traffic?

Knowing the answers to these questions will help you decide whether to use Facebook advertising, Google Adwords, or othermarketing campaigns. No matter what medium you pick, see to it that your ad is attractive and creative, so that people will want to clickon it.


TWITTER CRAZE

• 500 million—Total number of users worldwide

• 200 million—Total number of users active monthly

• 400 million—Average number of tweets sent per day (1billion tweets every 2.5 days)

• 400 million—Average number of monthly visitors to twitter.com

• 208—Average number of followers per user

DO YOU KNOW THAT?

CHAPTER 6


Using Facebook to Create Buzz for Your Business


Businesses these days operate differently from the way they did a decade ago. The competitive field is a lot harder to penetrate, and prospective

customers have so many options to choose from. This has forced marketers to rethink their strategies and really reexamine how they can sustain the

attention of their target audience. Competition is a lot harder now largely because of the Internet. The existence of the Internet removes all

geographical barriers and other constraints that used to make the competitive field smaller. These days, anybody can be your competitor, and this is

why you have to be more creative in your methods.

The good news is that in the same way that the Internet poses a threat or a challenge, it also offers a myriad of opportunities that a business can take

advantage of and social media is one of these opportunities.

The Importance of Social Media

Social media has transformed the way companies generate awareness for their respective brands. A long time ago, businesses had no choice but to pay

the ceiling high rates of mainstream media – putting out TV commercials, expensive billboards, and radio ads just to breed awareness among their

prospective customers. These days, you can forge an entire business solely on the Internet, and the tool that will help you do so is social media. People

pay as much attention to social media as they do to mainstream media, if not more. Almost everyone has a Facebook account for instance, and whether

they’re aware of it or not, they’re on Facebook most of the time because this is where they get to connect with their respective networks. This is why the

smartest companies are looking at social networking sites such as Facebook as a very important marketing tool.

Buzz Marketing is the Way to Go

Facebook can be used by businesses not only to connect to a network of potential customers but also to create positive buzz for their brands. Buzz

marketing is not a new concept, but the existence of social media makes it an even more potent force. You would want people to talk about your

products and services amongst themselves. Penetrating Facebook is the way to do this. Imagine creating your brand’s own Facebook page and having

people “like” this page. Every time you come up with updates and posts, these will appear in the Facebook walls of everyone in your network, which

means you can update them just like that, with little to no cost on your part.

Reaching Your Target Audience

Reaching your target audience through Facebook is a very smart move, because you have to remember that your customers are on Facebook anyway.

You no longer have to think about how you’ll get to communicate with them and how you’ll catch their attention, because they’re on Facebook almost all

the time. As long as you have a solid social media strategy that can really meet the demands of your target audience, it will be very easy to get them

hooked, and at the same time, creating positive buzz for your business.


Chapter 7How Your Business Can Get the Most Out of Facebook

More and more people have discovered that relying on social networking sites such as Facebook can be such an effective tool in capturing and sustainingthe attention of prospective customers. Facebook is a popular social networking site, and it’s one that has reached so many people from all over the world.It connects people of all ages, nationalities, locations and social backgrounds, and as such it’s the perfect place to create interest and loyalty. Any businesscan maximize on Facebook to reach the people they need to reach, and here are four steps on how to do it:

Step 1: Create Your Own Page

Maximizing Facebook begins with creating your own profile. This is where you can place your brand name and build a short description of what yourcompany is about. You can also place a cover photo and a profile picture that captures the essence of your business. This can include your brand logo, aswell as a company tagline if you have any. After you’ve set up the skeleton of your profile, you are now ready to create your first post. Make sure that youkeep your profile visually interesting and your posts short and succinct.

Step 2: Connect with the Relevant Network

Once you’ve set up your own page, you can now start connecting with your network. Facebook is all about connecting with people, and if your goal is toreach a certain target audience then you better make sure you know who they are. Even if this is social marketing, the basics of choosing the right targetmarket still apply. This means that you need to be clear about the profile of your target audience – how old they are, where

they live, what their gender is, and what the idiosyncrasies of their lifestyle and personalities may be.

Step 3: Keep Your Audience Interested

Even if you’ve built a good network of potential customers, you have to ensure that you keep this audience interested. At any given time, a typicalFacebook user will get so many notifications and updates from friends. Their walls will be filled with updates from different people, and this means thatyou have to find a way to make your updates stand out from the clutter. If your goal is for them to click on your post, like it or even comment on it, youhave to make your posts engaging. Your large fan base wouldn’t matter if you can’t sustain their interest.

Step 4: Broaden and Influence Your Fan Base

The fourth step is to take it a notch higher and make sure that you influence your fan base. This means that you should not only target the people that arecurrently part of your fan base, but you should also target their friends. You want to make sure that you transform your fans from just being interested toactually being advocates of your products and services. If you manage to create brand ambassadors out of your fan base, then your social marketingstrategy will truly make waves.


CHAPTER 8


Making the Facebook Page of Your Business Stand Out

Online marketing has been recognized as a very important tool for businesses these days. More and more companies have turned to the Internet for helpand this means that the competitive field is getting tighter. Take a look at Facebook, for instance. Companies and brands have been setting up Facebookpages in order to reach a large fraction of their target market. Facebook is a very effective tool that companies can use, but you should still keep in mindthat there are so many other companies using this tool. This means that you have to constantly find ways to ensure that your Facebook page stands out andthat your posts are interesting enough to attract and sustain the attention of your target audience.

The Importance of Branding

In order to stand out from the clutter of Facebook pages and posts that can easily populate and overwhelm the news feeds of people, you have to ensurethat your Facebook page and everything you post through it is consistent with your branding. A big part of effective marketing consists of stating a clearmessage that’s consistent with your image as a company or as a brand. Branding is very important because this is how people remember you. This is whatsticks to people’s minds, and this is why consistency is a very important factor. Knowing this, your brand name, logo, photos, messaging, and everything thatpeople can find in your Facebook page should form one cohesive and strong message that will really create an impact in the minds of your targetaudience.

Call to Action

Another way to make your posts stand out is by placing a strong call to action in as many posts as possible. While you may be free to put out as manyposts as you want, you have to remember that because you’re using Facebook as a marketing tool, you have to focus on your business goals. Whether yourgoal is to spark interest or to increase the visitor traffic of your actual website, you have to keep them in mind when you create your posts. Maybe yourgoal is even to generate sales, and in this case you really should have clear call-to-action signals that are seamlessly included in whatever Facebook postsyou come up with. Whether you do this through a photo, a quote, a link, a video or even a story, just don’t forget to always put a recognizable andeffective call-to-action button.

Maximize All the Tools Available

Lastly, you have to make sure that you maximize all the tools that Facebook has to offer. Facebook metrics, for instance, is a great way to really get thepulse of your target audience in terms of which posts they find interesting, which posts generate the most reaction, and what they could possibly bethinking about at any given moment. Inserting video links and flash content to your Facebook page can keep your page interesting, so you shouldunderstand the tools that Facebook has available and maximize all of these tools for the good of your business.


CHAPTER 9


Things to Consider When Using Facebook for Business

The Internet has truly changed the way companies do business, not only because of online shopping but also because of how many people can use theinternet to advertise their products and services. Creating positive buzz for a particular brand is easy to do these days, because as soon as you have a newproduct available in the market, you can broadcast this in social marketing sites and the news will spread like wildfire. Before you know it, everyone’ssuddenly aware about this product that you have and they all become interested. The power of social media has made a lot of companies go to Facebookfor their marketing strategies. There are, however, certain things that people need to consider in order to succeed in this strategy.

What Network to Tap

One of the key things that all businesses have to consider when using Facebook is how to tap the right people. One helpful tip is to import contacts from youremail or mailing list in order to find them in Facebook. Another is to have the details of the profile set – age, gender, location, nationality, lifestyle, andothers. If you don’t have enough of a contact base to begin with, what you can do is join Facebook groups or connect with networks in the industry related toyour business. This will help you broaden your horizons and connect to people who are interested in your offerings as well.

Crafting Interesting Posts

Another important thing to consider is the quality of the posts and updates that you can come up with. If you have a Facebook page and you want to engageyour network by constant updates and photos, you have to make sure that you can keep these updates interesting. Keep the messages short and choosewords that can capture the attention of your audience right away. The best thing about Facebook is that you’re free to use photos and videos, so you cantake advantage of this and create material that’s visually appealing. You don’t have to necessarily create your own material either, because Facebookmakes it easy for you to share links to other interesting pages that your network will appreciate.

Marketing Your Products to Generate Sales

Of course, at the end of the day, you’re just using Facebook as a tool. You have to keep in mind that there’s an end goal to why you’re using Facebook in the

first place, and for some that may be to just gain some buzz while for others it may be to generate sales. Perhaps your Facebook page is just a way to bring

more customers to your actual website, where they can purchase your products. Facebook can be seen as a very effective Marketing tool but you have to

keep sight of your end goal. If it’s for your customers to actually buy a product, then what you can do is post discounts and deals that will capture the

attention of potential buyers.


CHAPTER 10


5 Reasons Why Facebook is an Effective Marketing Tool

Marketing is something that a lot of companies find challenging, especially because the times keep changing. To be an effective marketer you have to beattuned to the current trends and changes in consumer behavior. You have to have a full understanding of who your target market is and how to capturetheir attention.

Being an effective marketer in this day and age means recognizing the Internet as a very important tool that can help a business. Instead of looking at theInternet as a threat, it’s better to look at it as an opportunity to reach markets that you may not even be able to reach without it. Social networking sites likeFacebook is a big part of any online marketing strategy, and here are 5 reasons why Facebook can be such an effective Marketing tool when usedproperly:

1) Everyone is on Facebook.

Facebook is probably the most popular of all social networking sites, so it makes sense to use it. If you want to reach as many people as possible and youwant to understand what your target market’s preferences are, Facebook is the best place to go to. The platform itself is also very user-friendly, so it won’tbe difficult to reach as many people as you need to.

2) You don’t have to spend millions.

The problem with other Marketing strategies is that you have to spend huge amounts of money for something that may not even work. The budget behind thebiggest promotional campaigns can be enormous, and this is why a lot of thought goes into these campaigns. With Facebook as a marketing tool, you don’thave to spend millions just to get your message out there. As long as you have a good online marketing team, your message can be spread to the peopleyou need to talk to.

3) Need instant feedback? No problem.

Feedback is very important when it comes to marketing campaigns, because you need to know whether your target audience is receptive to the campaignyou just set out. Facebook is a good tool because after posting an update or a new product, you immediately see the number of likes, views, and evencomments from your target customers themselves.


4) Accurate and measurable.

Not only can you use Facebook to promote your business for little to no cost, but you can also use the groundbreaking Facebookmetrics to monitor your page. With one click, you can easily see which posts generated the most traffic or views, as well as themost responses. This will help you craft your future strategies and tailor your future posts into something that will be moreeffective.

5) The power of word-of-mouth.

In this day and age when consumers are constantly bombarded with marketing gimmicks and advertisements, word-of-mouthmarketing is the best strategy to turn to. Instead of forcing prefabricated advertisements into the faces of your consumers, it’sbetter to generate positive buzz through the power of word-of-mouth marketing. Design your social media strategy in a way thatyou can influence your consumers enough to talk about you to their own networks.


SOME OF OUR FOOTPRINTS FOR WEB AND SOCIAL MEDIA…

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http://trinityhouseng.org/

No 256 Ikorodu Road, Obanikoro 3rd Gate. Obanikoro. Lagos Phone: 234 703 2639 634 [email protected]

Ituah Ighodalo

Victor Adeyemi MinistriesRCCG Congress Fan Page


http://www.facebook.com/budgitng

http://www.facebook.com/daystarchristiancentre

http://xmc.com.ng/

http://www.facebook.com/mydoubledouble

https://www.facebook.com/SamAdeyemiMinistries

http://nsitf.com.ng/

http://trinityhouseng.org/

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