Date post: | 09-Jan-2017 |
Category: |
Marketing |
Upload: | hug-atlanta |
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dcdagency.com 678.995.3181
About
• Started my first video editing business at age 17.
• Volunteered for 5 and 1/2 years in Dublin Ireland, Turin Italy, Bosnia-Herzegovina and the U.S.
David Caron@davidcarondc
dcdagency.com 678.995.3181
What You’re Learning Today• Why Video? • Wistia • Why HubSpot & Wistia Together • Video in Sales B2B & B2C • Success Stories & Case Studies
dcdagency.com 678.995.3181
Almost 50%of your brainis involved in
visual processingHuman Anatomy &
Physiology 7th Edition
dcdagency.com 678.995.3181
We can getthe sense of avisual scenein less than
1/10 of a second.Human Anatomy &
Physiology 7th Edition
dcdagency.com 678.995.3181
67% of the audience were persuaded by the verbal presentation that
had accompanying visuals.
Effectiveness of Visual Language
dcdagency.com 678.995.3181
The average user is exposed to an average of 32.2 videos in a month
comScore
dcdagency.com 678.995.3181
What is Wistia?
A Professional video hosting platform with analytics and video marketing tools
dcdagency.com 678.995.3181
A Lot More Features• Easy Embedding and Sharing• Works on Every Device• HD Bandwidth Detection• Customize Your Player• Add Thumbnails to Your Email Campaigns• Viewer History Tracking• Share Internal or Private Videos• Collect Feedback on Your Videos• IP Filtering of Video Data• Unbranded Player• Domain Restriction• Video SEO• and more…
dcdagency.com 678.995.3181
• Video heatmaps show up in your contacts' timelines.• Turnstile (lead capture) integration• Video events are piped to HubSpot so you can segment your contacts based on viewing behavior.
Why Integrate HubSpot & Wistia?
dcdagency.com 678.995.3181
Video Marketing Strategy
Video content on your blog
attracts leads
Engage leads convert
on your landing pages with video
Based upon offer and opportunity send lead nurturing emails with links to about us & testimonial videos
Convert Leads to Customers
ATTRACT ENGAGE NURTURE CONVERT
dcdagency.com 678.995.3181
• Connect GA & WISTIA• Create Remarking List Based Upon Video Viewing Activity.
• Create Banner Ads, Text Ads & Video Ads Based upon video viewing activity.
WISTIA HACK #1: Google Analytics & Google Remarking
dcdagency.com 678.995.3181
• Connect GA & WISTIA
WISTIA HACK #1: Google Analytics & Google Remarking
dcdagency.com 678.995.3181
• Create Banner Ads, Text Ads & Video Ads Based upon video viewing activity.
WISTIA HACK #1: Google Analytics & Google Remarking
dcdagency.com 678.995.3181
• Use blogs with videos to answer sales objections.• Send to Prospects in email correspondence.• Monitor viewing activity in HubSpot.• Use Sidekick to track email clicks.• Get Sidekick notifications about visitors on website watching videos.
WISTIA HACK #2: SideKick and HubSpot
dcdagency.com 678.995.3181
• Use Smart Content on COS to show different videos to users based upon list criteria.
WISTIA & HUBSPOT HACK #3:
SUBSCRIBER MQL
dcdagency.com 678.995.3181
Actual Results
300% !Increase in!
Lead Conversions
712% !Increase in
Organic Traffic
2-4 Videos!Viewed on Average
by Visitors
dcdagency.com 678.995.3181
Actual Results
15% Lift in Product’s Revenue!delivered an almost instantaneous