Date post: | 17-May-2015 |
Category: |
Business |
Upload: | national-positions |
View: | 858 times |
Download: | 1 times |
How to Use Lead Nurturing to Grow Your Business
Bernard MayPresident
Adam De JongMarketing Manager
AgendaWhat Is Lead Nurturing?Trends and StatsThe ChallengeThe OpportunityHow It WorksTips & TricksAction PlanQ & A
What Is Lead Nurturing?
Form Optimization – Lead Capture – Email Lead Nurturing
Lead
Nur
turin
g Tr
ends
Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012BTOB Magazine, March 2012Econsultancy, March 2012Forrester Research, January 2012The Science of Email Marketing, 2012
50% growth in
revenue from email
marketing from
2010 to 2012.
59% of marketers
say email is most
effective channel in
generating revenue.
67% of
companies DON’T
regularly test their
email campaigns.
18 X more
revenue generated
from targeted lead
nurturing than
broadcast emails.
The Marketing Challenge
Rankings & Traffic, Not Enough Sales!
Visitors Aren’t Ready to Buy
The Opportunity
Maximize the Value of Each Visitor
More Sales & Better Customer Retention
How It Works
Lead Nurturing Process
Plan Campaign
Capture Leads
Lead Management
Email Marketing
Testing & Measuring
Capture Leads
Landing Page Optimization
Value Exchange Examples
Daily Deals
Whitepapers
Video Tutorials
Free Report
Free Reviews
Social Media Marketing
Infographic Marketing
Managing your leads
Lead Management
The Email Program
Email Marketing
Email CampaignsWelcome emailsAuto-respondersRecurring campaignsRSS/blog subscriptionSpecial offersNewslettersReferrals and couponsIntegrate with social media, video, maps
A/B Test to Know What Sells
Measure and Optimize
Testing & Measuring
Ongoing Optimization
Action Plan
Define Your Goals
Know What to Measure
Privacy Policy
Opt In Emails Only
Our Lead Nurturing Program
National Positions Lead NurturingCampaign Builder Custom profile and dashboard
Lead generation marketing strategy and planCapture Leads Subscription form creation & implementation
Capture leads and build sales funnel
Lead Management Organize and segment contact list into campaignsTarget the right prospects with the right message
Email Marketing Design, write and syndicate up to 3 email s/monthIntegrate with social media, coupons, referrals, videos
Consulting & Reporting A/B testing, Traffic generation, deliverability, subscription rates, click throughs
Add Ons Landing Page Optimization Signpost Daily Deals Positive Reviews ProSocial media marketingInfographicsWhitepapers
Q & A