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How to use social media to create an audience that wants to hear you speak
Pamela Slim (@pamslim)escapefromcubiclenation.com
Delivered at Harvard Center for Public LeadershipPublic Words Conference
June 10, 2010
“I came across your site while trying to decide if its right for meto leave my job right now to pursue a passion of mine since i was a kid. I’m 23 now, and have worked at this job straight out
of college at 21, and recently was given the opportunity to play semi-pro baseball in germany. the catch being the team can only pay my rent, so it is a
great opportunity cost to leave. I have a nice chunk of money saved up, so financially im ok to do this for a summer, but this is a really
good and high paying job that im sure a lot of people would kill tohave right now. this should be an easy choice, because i hate this job and cannot see myself in not only this job, but this entire field, ever again. baseball has been my love since i can remember, and this would
be the perfect end of an era for me to say goodbye to my playing days with this trip, as my job allows me to do basically nothing with myfree time.
“One of the events on my life accomplishment checklist was to sign an autograph for someone who actually wanted it. I’m proud to say that I’ve done this hundreds of times here, for both kids and adults. Not bad for a financial analyst.”
“Without a doubt, Jon made the right decision. Meeting him at the airport in Hamburg, I saw a different son. He was more sophisticated, more mature, more respectful. What a great week we had while he proudly showed us the beautiful city. (Without saying I told you so)”
The essence of my work is
Jon the Ballplayer.
SOCIAL MEDIA made it happen.
What is at the
ROOT
of the work you do?
What is at the
ROOT
of the work you do?
WHOMare you meant to
serve?
are you meant to
serve?
NEED?What do your
people
My My PeoplePeople
Knowledge
Inspiration
Promotion
Community
your success.People get bored
of
YOU in the perspective of what
THEY need
Connect. Amplify. Advocate.
Connect. Amplify. Advocate.
When you know whom you serve and what they need:
Amanda Wang.
Willie L. Jackson.
Herdian
Mohammad.
YOUR POSSEYOUR POSSEEcosystem of smart, generous
peers
Ecosystem of smart, generous
peers
Connect. Amplify. Advocate.
One fish picture
Multiple fishes
picture
Gigantic Love Magnet Gigantic Love Magnet
A bloated PRESS RELEASE about HOW GREAT YOU ARE is NOT NEWS.
Journalists are right.
How are YOUR PEOPLE applying YOUR IDEAS with SIGNIFICANT RESULTS and CHANGING
THE WORLD?
Application is news.
is not about numbers, it is about connections. Human connections.
Daily visits. SEO stats. Facebook followers. Monthly
reports. Hits. Conversion rates. Ranking. Trackbacks.
A-listers. Tweets. Followers. Retweets. DMs. Ratings.
Alexa. Google. Subscribers. Ezines.Views. Forwards.
PLATFORPLATFORMM
LEAVE THE ROOM?
What happens when you
Continue the
conversation.
Stay Connected
www.escapefromcubiclenation.com/publicwords
@pamslim
THANK YOU!
