How to Use Social Mention

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Social Mention is a simple and useful tool

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That helps you track and monitor Social Media

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It collects content across social media platforms

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To let you search and analyze data in one place

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This is very helpful for marketers, bloggers and

product managers

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Who want to strategize using social media platforms

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Go to your browser, and type www.socialmention.com

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This should display

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Type in your search query

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The default platform is set to ALL

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You can select which platform to search

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Lets research the term“work from home”

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Your search results will display

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The boxes below are numerical stats

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Let’s take a look at what these numbers mean

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Strength – likelihood of your brand being discussed in Social Media

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Sentiment – ratio of positive to negative mentions

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Passion – frequency of mentions by the same author

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Reach – measure of range of influence

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On the left side of the page

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You will see the Top Keywords used

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These are the keywords used that relate to your search

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You can use these keywords for your Blog

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Or Facebook posts!

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You can also see the Top Users discussing your keyword

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These are the top authors discussing our search term

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You can follow them or check their posts

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To learn more about discussions regarding your

keyword

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Below that you will see the Top Hashtags

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You can check these hashtags in Twitter

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To know more what people are talking about

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You will also be able to see the sources…

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Where your search term is being discussed

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You can also refine your search to check on

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Microblog

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Social Bookmarks

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Images

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And Videos!

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Once you enter your search term

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The results will also indicate the source

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This post here shows it was taken from Facebook

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To streamline your results, just click the hyperlinks above

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Click on Blogs

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To show all Blogs searches

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The search results displays wordpress blogs discussing

our keyword

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To search on Microblogs, click

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These are the discussions in microblogs

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To search on Bookmarks, click

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These are the discussions on social bookmarks

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To search on Images, click

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Results display images commonly used and its source

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To search on Videos, click

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Results display videos about our search term

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You can also download your stats for further analysis

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Check the items on the right side

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You can download the items in csv format

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Once you download these files

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You can view and analyze them in Excel

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You can also set up an E-mail Alert

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This works exactly like Google Alerts

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You can also create an RSS feed for your website

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And that’s it for this tutorial

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I think luck is the sense to recognize an opportunity and the ability to take advantage of it. The man who can smile at his breaks and grab his chances gets on.

- Samuel Goldwyn - 1879-1974, Film Producer

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