23
How to Use Your Website in a Digital Strategy David Mayne Vice President of Digital Strategy PIMedia [email protected] 702-561-2303 PIMedia
How to Use Your Website in a Digital Strategy
David MayneVice President of Digital Strategy
PIMedia
Today’s Agenda
• About our digital methodology• Why WordPress is so important to your digital
strategy• How to use your website in your strategic plan• What are the other parts of a digital strategy• How to use your strategy to strengthen or speed
your website SEO• Questions
David [email protected]
Early Career
• Sr. Account Executive
• Central Region DW Specialist
• Sybase, Informatica, Network Instruments, WildPackets
• Clients • SF Bay Area & Dallas, TX
• Fortune 500 corporate clients
• Channels, OEM & ISVs
PIMedia – VP of Digital Strategy
• Full Service Digital Agency
• Video Advertising
• Social Media
• Email Marketing
• Content & Funnel Development
• Seo & FindMeGoogle
• WordPress Design
Setting a Foundation
• Know your goals.
• It’s a marathon, not a sprint, but all marathons start with a sprint.
• Know your target profiles or personas
• Social Media is about connecting with people.
•Nothing creates itself – it all takes time.
Our Methodology
Measure• It’s a Marathon
• Data gathering
• Trend analysis
• Cost tracking
• Metric ROI
• Return On Investment
Why WordPress in your Strategy?
YourWebsite
Google Loves WordPress
It has structure & standards
It has market share
It is easy to learn
Integrated Marketing Tools
Huge developer community
The page builders – Rock!!!
Design to completion is fast
Structure YourWebsite
MultiWebsite
YourWebsite
YourWebsite
YourWebsite
YourWebsite
YourWebsite
YourWebsite
YourWebsite
YourWebsite
What is the difference between…
WebsiteA website is informational and has the functional
infrastructure to meet your goals.
Landing PagesLanding pages are used for a specific purpose and are targeted
to produce one action.
FunnelsAre pre-planned paths of engagement through the use of
landing pages and email systems.
What is your goal?
BrandingConversionList buildingReach
“So, whatstrategy should
I use?”
Elements of a Digital Strategy
WebsiteAutomation
Social Advertising
Public RelationsVideo Marketing
Social MediaEngagement
Link Building Strategies
Content Marketing& Blogging
Review Marketing
Retargeting
Search Advertising
OrganicSearch & SEO
Google Integration
Funnel Development
Page BuilderElementor
Email Marketing
Directory & Local Search
Display Advertising
Reputation Management
AffiliateMarketing
CRMIntegration
Digital Correlations
•Success = Planning
•Spend = Reach
•Understanding = Conversion
•Complexity = Time
•ROI = Success
Understanding Digital Influences• Traffic = Relevance, land on your website when you can
• List building is the foundation of your marketing• Email converts 3 times better than any other form of digital
marketing and remarketing
• Conversion over quality
• Match your lead magnets to your target profile
• Website pop-over work
• Social media is about personal engagement
• Measure, trend, optimize, measure, trend… ROI
Traffic Generation
Social Advertisingvs.
Search Engine Ads
Basic Strategy• WordPress Website• Landing pages • Google integration• Social media• Content creation• Traffic generation• Email marketing
• Funnel development• Reporting and trending• Return on investment
Using Page Builders - Elementor
• Speeds page development
• Offers complete on page flexibility
• Stays within the wordpress infrastructure
• Works with existing WordPress themes
Find Me Google SEO
• Yoast SEO Plugin
• Google Analytics
• Google Search Console
• Google My Business
• Google Maps
• Google News
• Google +
• Social links
bonniesprings.com
• Keyword research
• Traffic analysis
• Competitive landscape
• Link networking
• Growth opportunities
• Social media influence
• LinkedIn optimization
• Email list development
• Optimized the website
Results
• Increased revenues by over 20% in the first 8 months
• Required server resource upgrade
• Grew the email list by over 700%
• Website traffic is up 34% year overyear
• BSR organically ranks #1 for “Things to do in Red Rock Canyon.”
WebsiteAutomation
Social Advertising
Public RelationsVideo Marketing
Social MediaEngagement
Link Building Strategies
Content Marketing& Blogging
Review Marketing
Retargeting
Search Advertising
OrganicSearch & SEO
Google Integration
Funnel Development
Page BuilderElementor
Email Marketing
Directory & Local Search
Display Advertising
Reputation Management
AffiliateMarketing
CRMIntegration
Questions?
PIMedia
