How To Win 59DaysOfCodeDerrick Reimer

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Who Am I?

Self-taught web developer & designer

Product Manager for HitTail

Developer for Drip

Winner of 59DaysOfCode (ZC 2011 & 2012)

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CREATE AWESOME USER DOCUMENTATION

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LEADSCREENER HELPS BUSINESSES DISCOVER HIGH QUALITYLEADS ON SOCIAL MEDIA BY MONITORING RELEVANT TOPICS

AND FILTERING OUT THE NOISE

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CODE59DAYSOF

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CODEDESIGNMARKETING

59DAYSOF

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Developer Perspective

CODE DESIGN MARKETING

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Judge Perspective

CODE DESIGN MARKETING

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CODE IS LESS IMPORTANT THAN YOU THINK

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Let’s break it down

End users don’t care how beautifully you’ve written your app

Fact: Most software is ugly behind the scenes

Judges care more that your app does what it’s supposed to, less about implementation details

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DESIGN IS MORE IMPORTANT THAN YOU WANT IT TO BE

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SOURCE: HTTP://BIT.LY/UQO9ME

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SOURCE: HTTP://UGLYHOUSEPHOTOS.COM/WORDPRESS/WP-CONTENT/UPLOADS/2012/08/120815A.JPG

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SOURCE: HTTP://WWW.WHY6PERCENT.COM/BLOG/WP-CONTENT/CONTENT/CURB-APPEAL9.JPG

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YOU WILL NOT WIN WITHOUT A BUSINESS PLAN

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What does that have to do with code??The judging process is designed to pick the most commercially viable apps

Prove that you can actually turn your code into a cash machine!

This isn’t business school. Pretend you are pitching your product to an investor, not a professor

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The EssentialsMVP

Pitches (short & long)

Who are your customers?

What is your marketing plan?

Who are your competitors? How are you different?

Why are you qualified to run this? (Have you done your homework? Prove it.)

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The Trifecta

Hint: They don’t all have to be separate people!

CODE

DESIGN MARKETING

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Recap

Code is less important than you think

Good design is critical

You will not win without a business plan

Build your dream team

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QUESTIONS?I’m derrickreimeron Twitter & Gmail

djreimer

Thursday, May 9, 13