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How to win Baby Boomers

Date post: 21-Dec-2014
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Baby Boomers changed the landscape of our country. In 2011, the first of their generation turned 65, but they don’t seem to be slowing down. Boomers have tremendous buying power and wealth. And they don’t want to give up their generous lifestyle. Consumer spending is on the rise, and boomers are leading the spending spree with home improvements, travel and household goods.
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