The Front Lines:Deploying Mobile in the Galleries.Working with Mobile Vendors.

Eric LongoLongo Consulting LLC

AMM Annual ConferenceBaltimore, May 21, 2013

Objective: Building better relationships with mobile vendors to optimize your mobile program.

1. What you need to know2. The questions you need to ask

Assumptions:

1. You have a mobile strategy

2. You already decided to work with a vendor(s)

1. Defining what you need

2. Selecting a vendor

3. Kicking off

Scoping out your needs. Defining your requirements.

Scoping out your needs.

­ Your site­ Your visitors­ Your collection & exhibitions­ Your institutional culture­ Your interpretive approach

Scoping out your needs.

­ Your site­ Your visitors­ Your collection & exhibitions­ Your institutional culture­ Your interpretive approach

Scoping out your needs.

­ Your site­ Your visitors­ Your collection & exhibitions­ Your institutional culture­ Your interpretive approach

Scoping out your needs.

­ Your site­ Your visitors­ Your collection & exhibitions­ Your institutional culture­ Your interpretive approach

Scoping out your needs.

­ Your site­ Your visitors­ Your collection & exhibitions­ Your institutional culture­ Your interpretive approach

Mobile strategy key considerations:

­ You say you know your visitors (just checking!) ­ Cast a vision for your mobile experience­ Calibrate engagement to your institution­ Who will lead content development?­ Digital assets: where to start?­ Keeping it current: updating content­ Content delivery: app, mobile site, responsive

design

Defining your requirements.

­ Selecting a device: consumer electronic or vendor proprietary device?

­ Functionalities­ Maintenance & security­ Staff or self-service?­ Free or fee-based distribution?­ Program costs & sponsorships

Multimedia devices

Nintendo - Musée du Louvre

Tablets, really?

The “cool factor” iPad tours

iPods or not?

Do we need devices at all?

Defining your requirements.

­ Selecting a device: consumer electronic or a vendor proprietary device?

­ Functionalities­ Maintenance & security­ Staff or self-service?­ Free or fee-based distribution?­ Program costs & sponsorships

Mobile Specs & Requirements WorksheetHardware & ancillary equipment requirements­ Device type­ Hardware specs­ Accessories specs­ Special needs accessories specs­ Device protection & security specs

User Interface & Functionalities requirements­ Devices functionality­ Content Management­ Location-based services­ Sharing & Social media support­ Data mining and reporting specs­ Special needs specs

Operational support & expertise­ Maintenance and repairs­ Training and expertise support and staffing­ Onsite distribution

Defining your requirements.

­ Selecting a device: consumer electronic or a vendor proprietary device?

­ Functionalities­ Maintenance & security­ Staff or self-service?­ Free or fee-based distribution?­ Program costs & sponsorships

Selecting a vendor.

And planning the relationship.

Things to consider:

­ RFP vs. direct contracting­ Select vendor based on core competence­ Look for a partner­ Copyrights­ Business model­ Ensure success internally

Kicking off the relationship

Give your visitors a reason to be mobile.

Offsite­ Inform visitors about mobile content delivery platforms­ Promote mobile across channels­ Leverage the social in mobile­ Share and engage

Onsite­ Select strategic, prominent well lit distribution areas­ Conspicuous & legible signage ­ Train staff about mobile guide

Take Aways

­ Identify your needs & your audiences needs.­ Challenge assumptions.­ Know and test your audience. Incorporate.­ Select a vendor that meets your needs.­ Collaborate across departments.­ Promote. Share. Engage.­ Know the field and stay current.­ Test. Refine. Redo.

Questions & Answers.

Eric LongoLongo Consulting LLCeric@ericlongo.com+1-917-740-6631@ericlongohttp://www.slideshare.net/elongonyc/