Date post: | 08-May-2015 |
Category: |
Business |
Upload: | content-equals-money |
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How to Write a Blog Post Series
Part 1
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Let’s face it: you love sequels. They give us more of something that we already love.
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Whether it’s Pirates of the Caribbean or The Dark Knight, it’s great seeing each subsequent scenario unfold.
Likewise, why limit a brilliant idea to single blog post? Benefits of a blog series include:
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Increased traffic•
Easier content creation
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Improved conversion/click-through-rates
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So how can you write a successful blog post series for your business?
Create A Single Idea that You Can Break Down Into Other Ideas
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Not only does this give you an underlying theme, but it allows each individual post to stand on it’s own. Theoretically, a visitor could stumble onto “Part 7”
and still enjoy it without having read the prior six parts.
Stay Focused on a Single Idea
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This will make it easier to break down into parts. Consider The Lord of the Rings.
The idea is simple: a
hobbit tries to destroy a ring. But this simplicity naturally allows accompanying storylines to develop and take shape.
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Plus, this keeps it easy to keep the entire series unified and cohesive.
Utilize an Editorial Calendar
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The benefits of using an editorial calendar for a blog post series include:
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Staying focused on topic and release dates
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Ensuring you’re painting a cohesive image
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Simplifying the process of writing and brainstorming
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Having the ability to plan the whole series
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