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How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics...

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How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools) Lotte Larsen & Nina Bordet www.mindberry.com Note: this is a translated version of the German original
Transcript
Page 1: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

How User Research Helped Laremia Increase

Orders by 250%(Without the Use of Expensive

Analytics Tools)

Lotte Larsen & Nina Bordetwww.mindberry.com

Note: this is a translated version of the German original

Page 2: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).
Page 3: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).
Page 4: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).
Page 5: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

?

Page 6: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

1Insights you are already sitting on

Page 7: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Chat Transcripts

Page 8: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).
Page 9: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Can you send the dress for a trial fitting (just to be

„absolutely sure“ that it fits)?

Page 10: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Hi, what do I do in case I realize the dress does

not fit?...Can I order the same dress in

different sizes?

Page 11: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

„Will the dress fit?“

Page 12: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).
Page 13: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).
Page 14: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

a

Page 15: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Customer Support Team

Page 16: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).
Page 17: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).
Page 18: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).
Page 19: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).
Page 20: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

What happens in case of stains or damages?

Page 21: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).
Page 22: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

FREE

2 Some FREE tools for priceless insights

Page 23: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Visitor Intent Survey

www.iperceptions.com/en/4q

Page 24: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Welcome!

Your opinion is important.After your visit, would you be willing to answer 4 quick questions?

It‘s easy to participate:Click the „Yes“ button to continue your visit as intended. When done retrieve the window remaining on your desktop and complete the brief questionnaire.

Thank you for your help!

Yes No

Page 25: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

REASON OF VISIT?

Inspiration for event

Other

Compare prices

Rent a dress

Task completed

Task NOT completed

x WHY NOT?

TASK COMPLETED?

Page 26: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

OPEN QUESTIONS!!!

*Please let us know why you were not able to complete your task today?

*

Page 27: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

WHY NOT?

„I could not find what I was

looking for“

„I am looking for a prom dress“

„I want long sleeves“

Page 28: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Visitor feedbackSurvey integration on the website

Page 29: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Did not find your dream

dress?What kind of dress

were you looking for?

Type of dress?Designer?What is the occasion?

SEND WISH

Page 30: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Did not find your dream

dress?What kind of dress

were you looking for?

Type of dress?Designer?What is the occasion?

SEND US YOUR WISH

Page 31: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Thanks!

Your email address

START DREAM DRESS ALARM

Should we contact you as soon as we have your dream dress?

Page 32: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Thanks!Should we contact you

as soon as we have your dream dress?

Your email address

START DREAM DRESS ALARM

Page 33: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Dream dress alarm

activated

Page 34: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Exit Surveye.g.: qualaroo.com (2 week free trial)

Page 35: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Quick question before you go:What prevented you from renting a dress today?

Page 36: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Quick question before you go:What prevented you from renting a dress today?

Page 37: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Customer Email SurveysEmail with link to a survey

(e.g.: Typeform, SurveyMonkey or SurveyGizmo)

Page 38: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Email invitation to participate in a

survey with a link to the survey

Page 39: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

OPEN QUESTION!!!

*What would convince you to rent dresses more often from Laremia?

*

Page 40: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

„Cheaper prices“

„Bigger selection“

*What would convince you to rent dresses more often from Laremia?

*

Page 41: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

„Is it good value for the money?“

Page 42: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

We added the rental price per day

We added a 100% money back guarantee for all

unworn dresses

Page 43: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

3 Have some spare money left?

Page 44: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Usertestinge.g.: rapidusertests.com or usertesting.com

Page 45: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

BEHAVIOR THOUGHTS

„Hmmm, why can I not click

here?“

„Why do I have to register?“

Page 46: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

„Which filter do I choose for a multi-

colored dress?“

Page 47: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

Usertesting

„I‘d prefer to skip registration“

Page 48: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

„Why do I have to register?“

Page 49: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

registration

• Zahlungsmethoden

Page 50: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).
Page 51: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

+250% orders

3 months

Page 52: How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics Tools).

www.mindberry.com@mindberryCRO

coupon code: WUDLAR2014

15€ coupon code*

www.mindberry.com/en/blog

THANK YOU!

Lotte Larsen

Nina Bordet

*15 EUR on dresses; Minimum order value 50 EURValid until Dec. 31st 2014


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