PowerPoint Presentation

How Watson will Transform Retail as we know it

Keith MercierGlobal Retail Leader@keithmercier

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2014 International Business Machines CorporationWatson is creating a new partnershipbetween people and computersthat enhances, scales and accelerateshuman expertise.3

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2010

2020Sensors & DevicesTextEnterprise DataImages/Multimedia44 ZettabytesGap

Traditional

You are here2016

We face an overwhelming wave of data in every industry4

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Three capabilities that differentiate cognitive systems from traditional programmed computing systems.

Reasoning

They can understand information but also the underlying ideas and concepts. This reasoning ability can become more advanced over time.

LearningThey never stop learning. As a technology, this means the system actually gets more valuable with time. They develop expertise. Understanding

Cognitive systems understand like humans do, whether thats through natural language or the written word; vocal or visual.

Programmable systems to cognitive systems era

Understanding Siri show/dont show me pizzaReasoning I am looking for a jacket to go skiing in Vermont in JanuaryLearning Ask TNF using different ways of same question5

Watson is a set of cognitive capabilities6

Message Resonance Concept Expansion Face Detection Natural Language Classifier Speech to Text Text to Speech Language Translation Language Detection Sentiment Analysis Dialog Retrieve and Rank Image Link Extraction Tradeoff Analytics Entity Extraction

Tone Analyzer Personality Insights Taxonomy Author Extraction Concept Tagging Relationship Extraction Concept InsightsRelationship Extraction Question & Answer Feed Detection Keyword Extraction Visual Recognition Image Tagging Text Extraction

Watsons APIs are the cognitive building blocks that harness our data.

My slide6

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Social MediaValuesPsycholinguistic AnalyticsBig 5AttitudeEmotionStyleNeeds

Personality PortraitPersonality Insights

Extract external data point to support problem and/or benefit7

Watson at Work in Retail

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differentiated customer relationships mean having a relevant, personal and continuous dialogue based on current context. Provide a seamless experience that consistently delivers on a unique brand promise.

Turn historic and real-time information into actionable insights to inform decisions across the organization from personalized promotions and pricing to tailored assortment and supply chains.

More competition means less room for inefficiency. Retailers must maximize value from every resource to increase revenue, protect profits and overhead through to take advantage of new business opportunities.

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65M security events experienced by the average retailerSeamless ShoppingProtect and leverage data Engage in ContextInnovate, transform, experiment

26B devices in the IoT by 2020Twitter users send 140M tweets every day.

82% greater multi-channel consumers spend than single-channel shoppers

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Powerful disruptors are changing the retail landscape as we know it.

Bring on-line and physical touchpoints together and deliver a seamless, personalized shopping. Take advantage of physical stores to create compelling experiences for consumers.

differentiated customer relationships mean having a relevant, personal and continuous dialogue based on current context. Provide a seamless experience that consistently delivers on a unique brand promise.

Turn historic and real-time information into actionable insights to inform decisions across the organization from personalized promotions and pricing to tailored assortment and supply chains.

More competition means less room for inefficiency. Retailers must maximize value from every resource to increase revenue, protect profits and overhead through to take advantage of new business opportunities.

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The top three most prominent challenges for CMOs are data explosion, social media, and the growth of channel and device choices

65% of CMOs report being unprepared for the growth of channel and device choices.360 View of the CustomerSource: IBM CMO Study 201568% of CMOs report being unprepared for the growth in social data10Source: IBM CMO Study 2015

Extract external data point to support problem and/or benefit10

Demo Placeholder11