HOW WE MAKE SAFE SEX SEXY

How to deliver safe sex to TV

How to deliver safe sex to the web?

• Joint project of Elena Pinchuk ANTIAIDS Foundation and Ukrainian Fashion Weeks united Ukrainian designers and celebrities and raised 1.3 mln USD in two years. The project was extended to general public via open competition “Naked Street Fashion”

• More than 600 people from 11 countries submitted more than 6,000 ideas for T-shirt prints. 113 prints made a basis for the Fashion AID charitable store in the Internet: www.fashion-aid.in.ua and social networks

• Joint project of Elena Pinchuk ANTIAIDS Foundation and the Coca Cola foundation aimed to create a platform for communication about safe sex, HIV/AIDS, relationships in the social networks

• Experts in music, movies, fashion, advertisement are sharing safe sex and HIV-related topics with fans through their posts about celebrities, music, fashion news, etc

How to monitize safe sex???

How to deliver safe sex to the phones

How to deliver safe sex to the mobile phones

How to integrate safe sex in the lives of your target audience?