How Westminster Abbey increased visits to their website by incorporating community features with...

One is Twittering…

IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY

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IMOGEN LEVYONLINE EDITOR

WESTMINSTER ABBEY



A bit about me…• Background in Interactive design• Development Producer (social software)

for BBC’s Intranet• Online Editor for Westminster Abbey

(Web and Intranet)



How we increased visits to the website by incorporating community features• The process• The challenges• The design• The features• The future





Challenges

• Big cultural shift internally• Getting the most out of the web• Small team• Dual function of Abbey• Worshipper vs Tourist• Technological advancements



















Even though Westminster Abbey is over 1000 years old we knew that we needed to employ all aspects of 21st-century media techniques to sustain our profile at home and abroad. The revamp by our Online Editor Imogen Levy has been a huge success story. We’re now able to post news and pictures of major services very quickly after they have ended. We began using Twitter with an important royal service in March and such was the success of that venture that it is now an important part of our communications armoury. And the Abbey’s million-plus tourist visitors each year can now access all the information they need ahead of their visit.

Duncan JefferyHead of Communications



Statistics

• Half a million hits since going live in March• 2,500 hits per day (5000 + on special

service days)• Visited by more than 200 different

countries• USA 20% of total visits



The Future• Better more extensive shop• Timed ticketing for admission• Events booking system• Email newsletters• Dean’s Blog• Live Video Streaming• A new intranet





Thank you for listening. Any questions?

[email protected]

Date post:	08-Sep-2014
Category:	Technology
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How Westminster Abbey increased visits to their website by incorporating community features with...

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